Side-by-side comparison · 24 data points
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
| SendWILL Popup | OP Color Swatch Variant Images | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Make shoppers buy variants faster, easier with visual swatches, clean image gallery & combined listi
| Metric | SendWILL Popup Email Marketing | OP Color Swatch Variant Images |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 7.1k | 798 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | — | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | ★ 5 | 1 |
| Review velocity (30d) | 70 new | — |
| Languages | 23 supported | 22 supported |
| Listed since | Oct 2022 | Jun 2025 |
SendWILL Popup Email Marketing and OP Color Swatch Variant Images are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: SendWILL Popup Email Marketing at Free, OP Color Swatch Variant Images at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. SendWILL Popup Email Marketing has the larger user base (7,077 reviews vs 798), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. OP Color Swatch Variant Images's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SendWILL Popup Email Marketing audit • OP Color Swatch Variant Images audit
| Listed |
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| Last updated | — | — |
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| Keyword | SendWILL Popup | OP Color Swatch Variant Images |
|---|---|---|
| listings | #24 | #10 |
No tracked changes.
| Signal | SendWILL Popup | OP Color Swatch Variant Images |
|---|---|---|
| Average rating | 4.9 ★ (7.1k) | 5.0 ★ (798) |
| Rating distribution | 595% 43% 31% 20% 11% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +13 | — |
| Reviews · last 30 days | +70 | — |
| Reviews · last 90 days | +236 | — |
Both SendWILL Popup Email Marketing and OP Color Swatch Variant Images offer paid plans only. SendWILL Popup Email Marketing starts at Free; OP Color Swatch Variant Images starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
SendWILL Popup Email Marketing (4.9★, 7,077 reviews) and OP Color Swatch Variant Images (5.0★, 798 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. SendWILL Popup Email Marketing fits better if you prioritize broader integrations; OP Color Swatch Variant Images is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. SendWILL Popup Email Marketing has more onboarding documentation maturity (7,077 reviews vs 798), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Ria was super helpful
Up and running within a few minutes of installing. Ria was very helpful. I'll need a few style changes, but I'm confident they can help quickly and effectively.
It supports multiple languages, which is incredibly convenient. It’s a great feature!
No reviews yet.
SendWILL Popup Email Marketing typically suits established stores with steady traffic based on its review-base composition (7,077 reviews). OP Color Swatch Variant Images aligns more with early-stage and growth-mode stores (798 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. SendWILL Popup Email Marketing and OP Color Swatch Variant Images both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from OP Color Swatch Variant Images" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
