Side-by-side comparison · 24 data points
| Omnisend | Happy Birthday ‑ DA | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Omnisend Email Marketing & SMS | Happy Birthday ‑ DA |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | ★ 3.2k | 1 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | ★ 5 | 4 |
| Featured placements | 3 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2014 | Jun 2020 |
Happy Birthday ‑ DA edges out Omnisend Email Marketing & SMS on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Omnisend Email Marketing & SMS at Free to install, Happy Birthday ‑ DA at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Omnisend Email Marketing & SMS has the larger user base (3,182 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Happy Birthday ‑ DA's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Happy Birthday ‑ DA; mid-market and enterprise merchants with specific feature requirements should evaluate both — Omnisend Email Marketing & SMS's 3,182-review base may include the workflow context that matches your specific use case better than Happy Birthday ‑ DA's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omnisend Email Marketing & SMS audit • Happy Birthday ‑ DA audit
| Keyword | Omnisend | Happy Birthday ‑ DA |
|---|---|---|
| ai product recommendation | #1 | Not ranked |
| emails | #2 | Not ranked |
| sms marketing | #2 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Omnisend Email Marketing & SMS and Happy Birthday ‑ DA offer paid plans only. Omnisend Email Marketing & SMS starts at Free to install; Happy Birthday ‑ DA starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Happy Birthday ‑ DA has the higher average rating (5.0★ from 1 reviews) compared to Omnisend Email Marketing & SMS (4.7★ from 3,182 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Happy Birthday ‑ DA holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Omnisend Email Marketing & SMS has the deeper published review base (3,182 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,182 reviews). Happy Birthday ‑ DA typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omnisend Email Marketing & SMS and Happy Birthday ‑ DA both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Happy Birthday ‑ DA" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
