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1. Listing metadata
Field-level data| Omnisend | Umbrella | |
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| Screenshots | images | images |
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| Last updated | — | — |
| Omnisend | Umbrella | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Metric | Omnisend Email Marketing & SMS | Umbrella |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | ★ 3k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2014 | Aug 2025 |
Umbrella edges out Omnisend Email Marketing & SMS on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Omnisend Email Marketing & SMS at Free to install, Umbrella at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Omnisend Email Marketing & SMS has the larger user base (2,952 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Umbrella's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Umbrella; mid-market and enterprise merchants with specific feature requirements should evaluate both — Omnisend Email Marketing & SMS's 2,952-review base may include the workflow context that matches your specific use case better than Umbrella's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omnisend Email Marketing & SMS audit • Umbrella audit
| Keyword | Omnisend | Umbrella |
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| #4 | Not ranked | |
| chat support | #17 | Not ranked |
| yotpo | #29 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Omnisend Email Marketing & SMS and Umbrella offer paid plans only. Omnisend Email Marketing & SMS starts at Free to install; Umbrella starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Umbrella has the higher average rating (5.0★ from 2 reviews) compared to Omnisend Email Marketing & SMS (4.8★ from 2,952 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Omnisend Email Marketing & SMS fits better if you prioritize broader integrations; Umbrella is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (2,952 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Omnisend Email Marketing & SMS typically suits early-stage and growth-mode stores based on its review-base composition (2,952 reviews). Umbrella aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omnisend Email Marketing & SMS and Umbrella both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Umbrella" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
