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Omnisend Email Marketing & SMS iconOmnisend
vs
Superpop: Spin to Win Popup iconSuperpop
Home/Shopify App Store/Compare/Omnisend Email Marketing & SMS vs Superpop: Spin to Win Popup

Omnisend vs Superpop

Side-by-side comparison · 24 data points

Omnisend Email Marketing & SMS icon

Omnisend

4.8·3kreviews

Create email marketing campaigns. Use popups to get more emails and sell to more people.

ShopifyFree to install
Change
OverviewMetadataPricingFeaturesCategoriesCategory featuresRankingsFeaturedActivityQualityApp detailsRelated

1. Listing metadata

Field-level data
OmnisendSuperpop
Tagline“Create email marketing campaigns. Use popups to get more emails and sell to more people.”88 chars“Turn email popups into games. Visitors spin wheels and scratch cards to win discounts and subscribe.”100 chars
Description491 / 500 chars98% used275 / 500 chars55% used
Screenshots6 images4 images
Languages
English
English
Platforms
Shopify
Shopify
Developer
Omnisend
Webmakers Studio
ListedMarch 10, 2014November 20, 2025
Last updated——
Reset
Superpop: Spin to Win Popup icon

Superpop

0.0·0reviews

Turn email popups into games. Visitors spin wheels and scratch cards to win discounts and subscribe.

ShopifyFree plan available
Change

At a glance

10 metrics · auto-computed
Feature comparison between Omnisend Email Marketing & SMS and Superpop: Spin to Win Popup
MetricOmnisend Email Marketing & SMSSuperpop: Spin to Win Popup
Rating4.8 ★—
Total reviews3k0
Free planYesYes
PricingFree to installFree plan available
Built for Shopify——
Pricing tiers★ 3 tiers2 tiers
Listed features55
Featured placements2—
Languages1 supported1 supported
Listed sinceMar 2014Nov 2025

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Omnisend Email Marketing & SMS is the stronger choice for most Shopify App Store merchants — 4.8★ vs Superpop: Spin to Win Popup's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Omnisend Email Marketing & SMS at Free to install, Superpop: Spin to Win Popup at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Omnisend Email Marketing & SMS has the larger user base (2,955 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Superpop: Spin to Win Popup's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Omnisend Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — Superpop: Spin to Win Popup's 0-review base may include the workflow context that matches your specific use case better than Omnisend Email Marketing & SMS's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Omnisend Email Marketing & SMS audit • Superpop: Spin to Win Popup audit

2. Pricing & plans

Listed prices · monthly · USD
Tier
Omnisend
Superpop
Free
FREE
—
  • 500 emails/month
  • 500 web push notifications/month
  • Global SMS ($1 in free credits to try)
  • 250+ customizable email templates
  • Popups and signup forms
  • Pre-built workflows and automations
  • 24/7 live support
Free
—
  • All Game Types
  • Game customization
  • Email Notifications
  • 5,000 impressions/month
Paid #1
STANDARD
16
  • EVERYTHING in Free plan, plus:
  • 6,000 emails/month
  • Unlimited web push notifications
  • Global SMS ($1 in free credits to try)
  • 24/7 priority support
  • Account expert from $400/month
Pro
10
  • Everything In Free
  • Analytics dashboard
  • CSV exports
  • Game analytics
  • Priority support
Paid #2
PRO
59
  • EVERYTHING in Standard plan, plus:
  • Unlimited emails
  • Advanced reporting
  • Personalized product recommender
  • Account expert from $400/month
—

3. Features

As listed by each developer
Omnisend
  • Effortlessly create & send email marketing, newsletters & global SMS campaigns
  • Grow your email list with exit-intent popups, spin-to-win, & more signup forms
  • Ready-made email marketing templates for Summer Sales & more — no coding needed
  • Set up abandoned carts with one click, plus welcome & browse abandonment
  • Use built-in AI to generate email copy, subject lines, and preheaders in seconds
Superpop
  • Four game types: spin wheel, scratch card, mystery box, and memory match
  • Collect phone numbers, birthdays, or custom fields along with emails
  • Discount codes generate automatically and deliver to winning visitors
  • Customize fonts, colors, buttons, logo, and all text to match your brand
  • Analytics dashboard tracks popup views, game plays, and email captures

4. Categories & rankings

Shared categories on the same row · in-category position inline
Omnisend
Superpop
Shared
Pop-ups
Pop-ups
Email marketing#5 of 297
—
—
Pop-up#163 of 311

5. Category features

Marketplace-curated features per category
Email marketing0 shared · 49 total
Omnisend
  • Abandoned cart
  • Back-in-stock emails
  • Browse abandonment
  • Cart emails
  • Checkout emails
  • Cross-sell emails
  • Custom campaigns
  • Discounts
  • Drip campaigns
  • Email campaigns
  • Exit intent
  • Forms
  • Landing pages
  • Newsletters
  • Pop-ups
  • Price drop emails
  • Product recommendations
  • Product reviews
  • Promotions
  • Push notifications
  • SMS campaigns
  • Subscriptions
  • Upsell emails
  • Welcome emails
  • Win-back emails
  • A/B testing
  • AI generation
  • Analytics
  • APIs and webhooks
  • Automations
  • Consent collection
  • Custom code
  • Custom fonts
  • Editor tool
  • Email capture list
  • Email domains
  • Geolocation
  • Import and export
  • Insights and tips
  • Localization
  • Reporting
  • Segmentation
  • SMS capture list
  • Tagging
  • Targeting
  • Templates
  • Tracking
  • Translation
  • Triggers and rules
Superpop
  • —Abandoned cart
  • —Back-in-stock emails
  • —Browse abandonment
  • —Cart emails
  • —Checkout emails
  • —Cross-sell emails
  • —Custom campaigns
  • —Discounts
  • —Drip campaigns
  • —Email campaigns
  • —Exit intent
  • —Forms
  • —Landing pages
  • —Newsletters
  • —Pop-ups
Pop-ups5 shared · 24 total
Omnisend
  • Custom pop-ups
  • Exit intent
  • Editor tool
  • Email capture list
  • SMS capture list
  • Countdown timers
  • Discounts
  • Forms

5. Search rankings

Top 5 keywords · shared rankings prioritized
KeywordOmnisendSuperpop
email#3Not ranked
chat support#16Not ranked
yotpo#26Not ranked

6. Featured placements & badges

Editorial visibility
Omnisend2 all-time · 2 recent
  • category · Recommended marketing appsMay 19, 2026
  • category · Email marketingMay 19, 2026
Superpop0 all-time · 0 recent

Not featured in any section recently.

7. Activity in the last 90 days

Tracked changes · pricing, features, copy, screenshots

Omnisend · 8 changes

  • May 11descriptionListing copy updated
  • May 5descriptionListing copy updated
  • May 3descriptionListing copy updated
  • May 2descriptionListing copy updated
  • Apr 25descriptionListing copy updated
  • Apr 12descriptionListing copy updated
  • Apr 5descriptionListing copy updated
  • Apr 2descriptionListing copy updated

Superpop · 0 changes

No tracked changes.

9. App details

Long-form description · keyword frequency
Omnisend
Omnisend's email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It's packed with features to grow your email list with popups, create beautiful emails with hundreds of templates, and send personalized emails using AI-powered product recommendations and segmentation. Boost sales with perfectly timed abandoned cart & welcome automation workflows. All backed with 24/7 email & live chat support for all — even free users — and 200+ tested integrations.
Top keywords
  • email3×4.23%
  • automation2×2.82%
  • emails2×2.82%
Superpop
Superpop adds gamified popups to your store. Visitors spin wheels, scratch cards, open mystery boxes, or play memory match to win discount codes. Set triggers for exit intent, time delay, or scroll depth. Collected emails sync automatically to your Shopify customer database.

Frequently asked

Common questions about this comparison

Is Omnisend Email Marketing & SMS or Superpop: Spin to Win Popup cheaper?

Both Omnisend Email Marketing & SMS and Superpop: Spin to Win Popup offer paid plans only. Omnisend Email Marketing & SMS starts at Free to install; Superpop: Spin to Win Popup starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Should I choose Omnisend Email Marketing & SMS or Superpop: Spin to Win Popup?

It depends on what you're optimizing for. Omnisend Email Marketing & SMS fits better if you prioritize rating consistency; Superpop: Spin to Win Popup is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Omnisend Email Marketing & SMS or Superpop: Spin to Win Popup?

Both apps are one-click installs from the Shopify App Store marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (2,955 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Shopify App Store stores?

Omnisend Email Marketing & SMS typically suits early-stage and growth-mode stores based on its review-base composition (2,955 reviews). Superpop: Spin to Win Popup aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Omnisend Email Marketing & SMS and Superpop: Spin to Win Popup?

Migration support varies by app and category. Omnisend Email Marketing & SMS and Superpop: Spin to Win Popup both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Superpop: Spin to Win Popup" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

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  • Unlimited impressions
  • —Price drop emails
  • —Product recommendations
  • —Product reviews
  • —Promotions
  • —Push notifications
  • —SMS campaigns
  • —Subscriptions
  • —Upsell emails
  • —Welcome emails
  • —Win-back emails
  • —A/B testing
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  • —Consent collection
  • —Custom code
  • —Custom fonts
  • —Editor tool
  • —Email capture list
  • —Email domains
  • —Geolocation
  • —Import and export
  • —Insights and tips
  • —Localization
  • —Reporting
  • —Segmentation
  • —SMS capture list
  • —Tagging
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  • —Templates
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  • Spin the wheel
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  • Campaigns
  • Custom code
  • Custom fonts
  • Reporting
  • Segmentation
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  • —Email pop-ups
  • —Games
  • —APIs and webhooks
  • Superpop
    • Custom pop-ups
    • Exit intent
    • Editor tool
    • Email capture list
    • SMS capture list
    • —Countdown timers
    • —Discounts
    • —Forms
    • —Spin the wheel
    • —A/B testing
    • —Analytics
    • —Automations
    • —Campaigns
    • —Custom code
    • —Custom fonts
    • —Reporting
    • —Segmentation
    • —Tagging
    • —Targeting
    • —Templates
    • —Tracking
    • Email pop-ups
    • Games
    • APIs and webhooks
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