Omnisend vs SmartPop

SmartPop edges out Omnisend Email Marketing & SMS on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing entry tiers: Omnisend Email Marketing & SMS at Free to install, SmartPop at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Omnisend Email Marketing & SMS has the larger user base (3,179 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. SmartPop's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to SmartPop; mid-market and enterprise merchants with specific feature requirements should evaluate both — Omnisend Email Marketing & SMS's 3,179-review base may include the workflow context that matches your specific use case better than SmartPop's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Omnisend Email Marketing & SMS or SmartPop cheaper?

Both Omnisend Email Marketing & SMS and SmartPop offer paid plans only. Omnisend Email Marketing & SMS starts at Free to install; SmartPop starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Omnisend Email Marketing & SMS or SmartPop?

SmartPop has the higher average rating (5.0★ from 2 reviews) compared to Omnisend Email Marketing & SMS (4.7★ from 3,179 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Omnisend Email Marketing & SMS or SmartPop?

SmartPop holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Omnisend Email Marketing & SMS or SmartPop?

Both apps are one-click installs from the Shopify App Store. Omnisend Email Marketing & SMS has the deeper published review base (3,179 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,179 reviews). SmartPop typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Omnisend Email Marketing & SMS and SmartPop?

Migration support varies by app and category. Omnisend Email Marketing & SMS and SmartPop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SmartPop" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.