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1. Listing metadata
Field-level data| Omnisend | EZ Callback Request | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Omnisend | EZ Callback Request | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Omnisend Email Marketing & SMS | EZ Callback Request |
|---|---|---|
| Rating | ★ 4.7 ★ | 4.5 ★ |
| Total reviews | ★ 3k | 44 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2014 | Apr 2018 |
Omnisend Email Marketing & SMS edges out EZ Callback Request on rating (4.7★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Omnisend Email Marketing & SMS at Free to install, EZ Callback Request at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Omnisend Email Marketing & SMS has the larger user base (2,962 reviews vs 44), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. EZ Callback Request's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Omnisend Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — EZ Callback Request's 44-review base may include the workflow context that matches your specific use case better than Omnisend Email Marketing & SMS's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omnisend Email Marketing & SMS audit • EZ Callback Request audit
| Keyword | Omnisend | EZ Callback Request |
|---|---|---|
| ai product recommendation | #1 | Not ranked |
| email and sms | #2 | Not ranked |
| your email list | #2 | Not ranked |
| messenger | Not ranked | #185 |
Not featured in any section recently.
Both Omnisend Email Marketing & SMS and EZ Callback Request offer paid plans only. Omnisend Email Marketing & SMS starts at Free to install; EZ Callback Request starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Omnisend Email Marketing & SMS has the higher average rating (4.7★ from 2,962 reviews) compared to EZ Callback Request (4.5★ from 44 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Omnisend Email Marketing & SMS fits better if you prioritize rating consistency; EZ Callback Request is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (2,962 reviews vs 44), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Omnisend Email Marketing & SMS typically suits early-stage and growth-mode stores based on its review-base composition (2,962 reviews). EZ Callback Request aligns more with early-stage and growth-mode stores (44 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omnisend Email Marketing & SMS and EZ Callback Request both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from EZ Callback Request" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
