Shopify Flow vs Omnisend

Shopify Flow and Omnisend Email Marketing & SMS are evenly matched on rating (4.7★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing entry tiers: Shopify Flow at Free, Omnisend Email Marketing & SMS at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Shopify Flow has the larger user base (13,897 reviews vs 3,179), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Omnisend Email Marketing & SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Shopify Flow or Omnisend Email Marketing & SMS cheaper?

Both Shopify Flow and Omnisend Email Marketing & SMS offer paid plans only. Shopify Flow starts at Free; Omnisend Email Marketing & SMS starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Shopify Flow or Omnisend Email Marketing & SMS?

Shopify Flow (4.7★, 13,897 reviews) and Omnisend Email Marketing & SMS (4.7★, 3,179 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Shopify Flow or Omnisend Email Marketing & SMS?

AppRanks cannot separate these two on rating — both sit at 4.7★. Shopify Flow does carry the larger published review base (13,897 vs 3,179). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Shopify Flow or Omnisend Email Marketing & SMS?

Both apps are one-click installs from the Shopify App Store. Shopify Flow has the deeper published review base (13,897 vs 3,179), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Shopify Flow typically suits established teams with steady usage based on its published review base (13,897 reviews). Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,179 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.