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1. Listing metadata
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| Omnisend | Popupsmart | |
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Capture leads with AI-powered popups, gamification, A/B tests, emails & sms!
| Metric | Omnisend Email Marketing & SMS | Popupsmart: AI Popup, A/B Test |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.8 ★ |
| Total reviews | ★ 3k | 55 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2014 | Aug 2023 |
Omnisend Email Marketing & SMS and Popupsmart: AI Popup, A/B Test are evenly matched on rating (4.7★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Omnisend Email Marketing & SMS at Free plan available, Popupsmart: AI Popup, A/B Test at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Omnisend Email Marketing & SMS has the larger user base (2,969 reviews vs 55), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Popupsmart: AI Popup, A/B Test's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omnisend Email Marketing & SMS audit • Popupsmart: AI Popup, A/B Test audit
| Keyword | Omnisend | Popupsmart |
|---|---|---|
| email list with | #3 | #23 |
| spin the wheel | #10 | #23 |
| popups | #24 | #22 |
| popup | #24 | #24 |
| #4 | #66 |
Not featured in any section recently.
Both Omnisend Email Marketing & SMS and Popupsmart: AI Popup, A/B Test offer paid plans only. Omnisend Email Marketing & SMS starts at Free plan available; Popupsmart: AI Popup, A/B Test starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Omnisend Email Marketing & SMS (4.7★, 2,969 reviews) and Popupsmart: AI Popup, A/B Test (4.8★, 55 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Omnisend Email Marketing & SMS fits better if you prioritize broader integrations; Popupsmart: AI Popup, A/B Test is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (2,969 reviews vs 55), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Omnisend Email Marketing & SMS typically suits early-stage and growth-mode stores based on its review-base composition (2,969 reviews). Popupsmart: AI Popup, A/B Test aligns more with early-stage and growth-mode stores (55 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omnisend Email Marketing & SMS and Popupsmart: AI Popup, A/B Test both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Popupsmart: AI Popup, A/B Test" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
