Side-by-side comparison · 24 data points
All-in-one loyalty program with loyalty rewards, VIP tiers, referral, membership, POS support & more
| Love Loyalty Program & Rewards | Marsello | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Love Loyalty Program & Rewards | Marsello: Loyalty, Email, SMS |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.5 ★ |
| Total reviews | ★ 349 | 160 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Oct 2024 | May 2017 |
Based on the data on this page, Love Loyalty Program & Rewards is the stronger choice for most Shopify App Store merchants — 5.0★ vs Marsello: Loyalty, Email, SMS's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Love Loyalty Program & Rewards at Free plan available, Marsello: Loyalty, Email, SMS at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Love Loyalty Program & Rewards has the larger user base (349 reviews vs 160), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Marsello: Loyalty, Email, SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Love Loyalty Program & Rewards; mid-market and enterprise merchants with specific feature requirements should evaluate both — Marsello: Loyalty, Email, SMS's 160-review base may include the workflow context that matches your specific use case better than Love Loyalty Program & Rewards's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Love Loyalty Program & Rewards audit • Marsello: Loyalty, Email, SMS audit
| Keyword | Love Loyalty Program & Rewards | Marsello |
|---|---|---|
| loyalty rewards | #1 | Not ranked |
| rewards vip tiers | #2 | Not ranked |
| loyalty and rewards | #7 | Not ranked |
| marketing sms | Not ranked | #24 |
| Not ranked | #68 |
Both Love Loyalty Program & Rewards and Marsello: Loyalty, Email, SMS offer paid plans only. Love Loyalty Program & Rewards starts at Free plan available; Marsello: Loyalty, Email, SMS starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Love Loyalty Program & Rewards has the higher average rating (5.0★ from 349 reviews) compared to Marsello: Loyalty, Email, SMS (4.5★ from 160 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Love Loyalty Program & Rewards holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Love Loyalty Program & Rewards has the deeper published review base (349 vs 160), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Love Loyalty Program & Rewards typically suits early-stage and growth-mode teams based on its published review base (349 reviews). Marsello: Loyalty, Email, SMS typically suits early-stage and growth-mode teams based on its published review base (160 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Love Loyalty Program & Rewards and Marsello: Loyalty, Email, SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Marsello: Loyalty, Email, SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
