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1. Listing metadata
Field-level data| MailPass | Shop | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| MailPass | Shop | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | MailPass: Easy Email Marketing | Shop |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.8 ★ |
| Total reviews | 8 | ★ 7.3k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | — |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Review velocity (30d) | — | 303 new |
| Languages | 1 supported | 21 supported |
| Listed since | Jul 2023 | Sep 2020 |
MailPass: Easy Email Marketing and Shop are evenly matched on rating (4.7★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: MailPass: Easy Email Marketing at Free plan available, Shop at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shop has the larger user base (7,291 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MailPass: Easy Email Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MailPass: Easy Email Marketing audit • Shop audit
| Last updated | — | — |
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| Keyword | MailPass | Shop |
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| shop | Not ranked | #1 |
| shoppers | Not ranked | #1 |
| tracking sync | Not ranked | #8 |
| #90 | Not ranked | |
| subscription form | #238 | Not ranked |
Not featured in any section recently.
No tracked changes.
| Signal | MailPass | Shop |
|---|---|---|
| Average rating | 4.7 ★ (8) | 4.8 ★ (7.3k) |
| Rating distribution | 5— 4— 3— 2— 1— | 591% 46% 31% 21% 12% |
| Reviews · last 7 days | — | +54 |
| Reviews · last 30 days | — | +303 |
| Reviews · last 90 days | — | +1.1k |
No reviews yet.
Both MailPass: Easy Email Marketing and Shop offer paid plans only. MailPass: Easy Email Marketing starts at Free plan available; Shop starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
MailPass: Easy Email Marketing (4.7★, 8 reviews) and Shop (4.8★, 7,291 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. MailPass: Easy Email Marketing fits better if you prioritize broader integrations; Shop is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shop has more onboarding documentation maturity (7,291 reviews vs 8), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
MailPass: Easy Email Marketing typically suits early-stage and growth-mode stores based on its review-base composition (8 reviews). Shop aligns more with established stores with steady traffic (7,291 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Great!!!
Migration support varies by app and category. MailPass: Easy Email Marketing and Shop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MailPass: Easy Email Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
