| Mailchimp | YSMS ‑ SMS Marketing | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Send targeted SMS campaigns and automate customer messaging to increase sales and engagement rates
| Metric | Mailchimp Email SMS Marketing | YSMS ‑ SMS Marketing |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.7 ★ |
| Total reviews | ★ 1.5k | 64 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | ★ 3 | 2 |
| Languages | 5 supported | 4 supported |
| Listed since | Nov 2018 | Jul 2020 |
Mailchimp Email SMS Marketing and YSMS ‑ SMS Marketing are evenly matched on rating (4.8★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Mailchimp Email SMS Marketing at Free plan available, YSMS ‑ SMS Marketing at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Mailchimp Email SMS Marketing has the larger user base (1,456 reviews vs 64), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. YSMS ‑ SMS Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Mailchimp Email SMS Marketing audit • YSMS ‑ SMS Marketing audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Mailchimp | YSMS ‑ SMS Marketing |
|---|---|---|
| email and sms marketing integration | #4 | #3 |
| sms marketing for cart recovery | #7 | #2 |
| sms and email cart recovery | #6 | #3 |
| sms marketing | #5 | #4 |
| sms marketing campaigns | #8 | #3 |
Both Mailchimp Email SMS Marketing and YSMS ‑ SMS Marketing offer paid plans only. Mailchimp Email SMS Marketing starts at Free plan available; YSMS ‑ SMS Marketing starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Mailchimp Email SMS Marketing (4.8★, 1,456 reviews) and YSMS ‑ SMS Marketing (4.7★, 64 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Mailchimp Email SMS Marketing holds the higher average rating (4.8★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Mailchimp Email SMS Marketing has the deeper published review base (1,456 vs 64), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Mailchimp Email SMS Marketing typically suits early-stage and growth-mode teams based on its published review base (1,456 reviews). YSMS ‑ SMS Marketing typically suits early-stage and growth-mode teams based on its published review base (64 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Mailchimp Email SMS Marketing and YSMS ‑ SMS Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from YSMS ‑ SMS Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.