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1. Listing metadata
Field-level data| Mailchimp | TrustWILL Product Reviews App | |
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| Screenshots | images | images |
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| Mailchimp | TrustWILL Product Reviews App | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer |
TrustWILL(formerly Trustoo): collect photo&video reviews, engage customers, and build brand trust.
| Metric | Mailchimp Email SMS Marketing | TrustWILL Product Reviews App |
|---|---|---|
| Rating | 4.8 ★ | ★ 4.9 ★ |
| Total reviews | 1.3k | ★ 1.4k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 2 | ★ 4 |
| Languages | 5 supported | 20 supported |
| Listed since | Nov 2018 | Jan 2022 |
TrustWILL Product Reviews App edges out Mailchimp Email SMS Marketing on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Mailchimp Email SMS Marketing at Free plan available, TrustWILL Product Reviews App at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. TrustWILL Product Reviews App has the larger user base (1,430 reviews vs 1,315), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Mailchimp Email SMS Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to TrustWILL Product Reviews App; mid-market and enterprise merchants with specific feature requirements should evaluate both — Mailchimp Email SMS Marketing's 1,315-review base may include the workflow context that matches your specific use case better than TrustWILL Product Reviews App's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Mailchimp Email SMS Marketing audit • TrustWILL Product Reviews App audit
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| Keyword | Mailchimp | TrustWILL Product Reviews App |
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| email and | #7 | #21 |
| emails | #6 | #23 |
| #8 | #38 | |
| forms | #68 | #201 |
| form | #78 | #207 |
Both Mailchimp Email SMS Marketing and TrustWILL Product Reviews App offer paid plans only. Mailchimp Email SMS Marketing starts at Free plan available; TrustWILL Product Reviews App starts at Free. Compare the per-tier features in the Pricing section above before committing.
TrustWILL Product Reviews App has the higher average rating (4.9★ from 1,430 reviews) compared to Mailchimp Email SMS Marketing (4.8★ from 1,315 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Mailchimp Email SMS Marketing fits better if you prioritize broader integrations; TrustWILL Product Reviews App is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. TrustWILL Product Reviews App has more onboarding documentation maturity (1,430 reviews vs 1,315), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Mailchimp Email SMS Marketing typically suits early-stage and growth-mode stores based on its review-base composition (1,315 reviews). TrustWILL Product Reviews App aligns more with early-stage and growth-mode stores (1,430 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Mailchimp Email SMS Marketing and TrustWILL Product Reviews App both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mailchimp Email SMS Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
