Side-by-side comparison · 24 data points
Lootly is a comprehensive suite of customer acquisition and retention tools designed for scale.
| Lootly Loyalty & Referrals | Smile | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Lootly Loyalty & Referrals | Smile: Loyalty Program Rewards |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 1 | ★ 4.6k |
| Free plan | — | ★ Yes |
| Pricing | From $99/month | ★ Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 3 |
| Languages | 1 supported | 9 supported |
| Listed since | Mar 2019 | Dec 2014 |
Lootly Loyalty & Referrals and Smile: Loyalty Program Rewards are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, Smile: Loyalty Program Rewards offers a free tier (Free plan available) while Lootly Loyalty & Referrals starts at From $99/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Smile: Loyalty Program Rewards has the larger user base (4,571 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Lootly Loyalty & Referrals's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Lootly Loyalty & Referrals audit • Smile: Loyalty Program Rewards audit
| Last updated | — | — |
|---|
| Keyword | Lootly Loyalty & Referrals | Smile |
|---|---|---|
| tiers | Not ranked | #1 |
| loyalty stamp program | Not ranked | #1 |
| loyalty and | Not ranked | #1 |
| messenger | #185 | Not ranked |
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Smile: Loyalty Program Rewards is the cheaper option — it offers a free plan (Free plan available). Lootly Loyalty & Referrals starts at From $99/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
Lootly Loyalty & Referrals (5.0★, 1 reviews) and Smile: Loyalty Program Rewards (4.9★, 4,571 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Lootly Loyalty & Referrals holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Smile: Loyalty Program Rewards has the deeper published review base (4,571 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Lootly Loyalty & Referrals typically suits early-stage and growth-mode teams based on its published review base (1 reviews). Smile: Loyalty Program Rewards typically suits early-stage and growth-mode teams based on its published review base (4,571 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Lootly Loyalty & Referrals and Smile: Loyalty Program Rewards both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Lootly Loyalty & Referrals" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
