Side-by-side comparison · 24 data points
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
| SendWILL Popup | ICU• In Cart Upsell Cross Sell | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Increase AOV w/Targeted Upsell & Cross Sell Offers. Product Page, In Cart, Pop-ups, & Post Purchase!
| Metric | SendWILL Popup Email Marketing | ICU• In Cart Upsell Cross Sell |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.8 ★ |
| Total reviews | ★ 7.1k | 558 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | — | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 5 | — |
| Review velocity (30d) | 72 new | — |
| Languages | 23 supported | 1 supported |
| Listed since | Oct 2022 | Dec 2015 |
SendWILL Popup Email Marketing edges out ICU• In Cart Upsell Cross Sell on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: SendWILL Popup Email Marketing at Free, ICU• In Cart Upsell Cross Sell at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. SendWILL Popup Email Marketing has the larger user base (7,077 reviews vs 558), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. ICU• In Cart Upsell Cross Sell's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to SendWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — ICU• In Cart Upsell Cross Sell's 558-review base may include the workflow context that matches your specific use case better than SendWILL Popup Email Marketing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SendWILL Popup Email Marketing audit • ICU• In Cart Upsell Cross Sell audit
| Listed |
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| Last updated | — | — |
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| Keyword | SendWILL Popup | ICU• In Cart Upsell Cross Sell |
|---|---|---|
| email and | #1 | Not ranked |
| email marketing | #2 | Not ranked |
| emails | #2 | Not ranked |
| cart upsell | Not ranked | #19 |
| cross sell | Not ranked | #23 |
Not featured in any section recently.
No tracked changes.
| Signal | SendWILL Popup | ICU• In Cart Upsell Cross Sell |
|---|---|---|
| Average rating | 4.9 ★ (7.1k) | 4.8 ★ (558) |
| Rating distribution | 595% 43% 31% 20% 11% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +19 | — |
| Reviews · last 30 days | +72 | — |
| Reviews · last 90 days | +242 | — |
Both SendWILL Popup Email Marketing and ICU• In Cart Upsell Cross Sell offer paid plans only. SendWILL Popup Email Marketing starts at Free; ICU• In Cart Upsell Cross Sell starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
SendWILL Popup Email Marketing has the higher average rating (4.9★ from 7,077 reviews) compared to ICU• In Cart Upsell Cross Sell (4.8★ from 558 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. SendWILL Popup Email Marketing fits better if you prioritize rating consistency; ICU• In Cart Upsell Cross Sell is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. SendWILL Popup Email Marketing has more onboarding documentation maturity (7,077 reviews vs 558), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Ria was super helpful
Up and running within a few minutes of installing. Ria was very helpful. I'll need a few style changes, but I'm confident they can help quickly and effectively.
It supports multiple languages, which is incredibly convenient. It’s a great feature!
No reviews yet.
SendWILL Popup Email Marketing typically suits established stores with steady traffic based on its review-base composition (7,077 reviews). ICU• In Cart Upsell Cross Sell aligns more with early-stage and growth-mode stores (558 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. SendWILL Popup Email Marketing and ICU• In Cart Upsell Cross Sell both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ICU• In Cart Upsell Cross Sell" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
