Klaviyo vs HiTide
Side-by-side comparison · 24 data points
At a glance
| Metric | HiTide: Grow your SMS List | Klaviyo: Email Marketing & SMS |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.6 ★ |
| Total reviews | 21 | ★ 2.7k |
| Free plan | — | ★ Yes |
| Pricing | From $179/month | ★ Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 4 |
| Languages | 1 supported | 10 supported |
| Listed since | Jul 2023 | Sep 2012 |
AppRanks verdict
Generated from live data on this pageBased on the data on this page, HiTide: Grow your SMS List is the stronger choice for most Shopify App Store merchants — 5.0★ vs Klaviyo: Email Marketing & SMS's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Klaviyo: Email Marketing & SMS offers a free tier (Free to install) while HiTide: Grow your SMS List starts at From $179/month. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Klaviyo: Email Marketing & SMS has the larger user base (2,730 reviews vs 21), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. HiTide: Grow your SMS List's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to HiTide: Grow your SMS List; mid-market and enterprise merchants with specific feature requirements should evaluate both — Klaviyo: Email Marketing & SMS's 2,730-review base may include the workflow context that matches your specific use case better than HiTide: Grow your SMS List's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: HiTide: Grow your SMS List audit • Klaviyo: Email Marketing & SMS audit
1. Listing metadata
Field-level data| HiTide | Klaviyo | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
2. Pricing & plans
Listed prices · monthly · USDTier
HiTide
Klaviyo
Free
—
Free
—
- Sync Shopify data–tags, catalog, coupons
- Templates for Email/SMS
- Forms & push notifications
- Segmentation & personalization
- A/B testing
- +more
Paid #1
Growth
179
- For brands building up their social SMS list growth program.
- Unlimited Social Campaigns
- Template Library
- Dedicated CSM
SMS
15
- Multi-channel segmentation and flows
- Smart opt-in & multi-channel list growth
- SMS AI for campaign creation
- Automated two-way conversations
- Transactional SMS
- Branded SMS links
- Multi-channel A/B testing
- Customizable multi-channel attribution
Paid #2
Pro
249
- For established brands that are scaling up social as a top SMS list growth channel.
- Unlimited Social Campaigns
- Template Library
- CSM
Email
20
- Multi-channel segmentation and flows
- Personalized product recommendations
- Reputation repair AI for deliverability
- Email AI for campaign creation
- Send time optimization
- Predictive analytics
- Multi-channel A/B testing
- 160+ campaign templates
Paid #3
Full
—
- Brings you a team of list growth experts ready to execute for you - along with special flat-rate tech pricing
—
3. Features
As listed by each developerHiTide
- Integrated with Attentive, BigCo, Klaviyo, Postscript, Sendlane and Yotpo
- Choose from ready-made Instagram Direct Message templates or craft your own
- Connect IG securely using Meta-approved API, without sharing your password
- Run giveaways, early access, restock, & drop campaigns for SMS list growth
Klaviyo
- Unify and activate real-time data from Shopify and 350+ apps across the journey
- Use Marketing Agent to read your site and build launch-ready on-brand campaigns
- Create AI-powered segments and flow triggers using historical and real-time data
- Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
- Turn service moments into shopping moments with Customer Hub and Customer Agent
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categorySMS marketing3 shared · 23 total
HiTide
- Opt-in
- ROI tracking
- Welcome messages
- —A/B testing
- —Bulk messaging
- —Compliance
- —Conversion metrics
- —Custom segments
- —Custom sender ID
- —Personalized messages
- —Real-time analytics
- —Scheduled messages
- —Segmentation
- —Templates
- —Two-way messaging
- —Birthday messages
- —Cart recovery
- —Discount codes
- —Feedback requests
- —Order confirmations
- —Order tracking
- —Product recommendations
- —Win-back campaigns
Klaviyo
- Opt-in
- ROI tracking
- Welcome messages
- A/B testing
- Bulk messaging
- Compliance
- Conversion metrics
- Custom segments
- Custom sender ID
- Personalized messages
- Real-time analytics
- Scheduled messages
- Segmentation
- Templates
- Two-way messaging
- Birthday messages
- Cart recovery
- Discount codes
- Feedback requests
- Order confirmations
- Order tracking
- Product recommendations
- Win-back campaigns
Email marketing0 shared · 49 total
HiTide
- —Abandoned cart
- —Back-in-stock emails
- —Browse abandonment
- —Cart emails
- —Checkout emails
- —Cross-sell emails
- —Custom campaigns
- —Discounts
- —Drip campaigns
- —Email campaigns
- —Exit intent
- —Follow-up emails
- —Forms
- —Newsletters
- —Pop-ups
- —Price drop emails
- —Product recommendations
- —Product reviews
- —Promotions
- —Push notifications
- —SMS campaigns
- —Subscriptions
- —Upsell emails
- —Welcome emails
- —Win-back emails
- —A/B testing
- —AI generation
- —Analytics
- —APIs and webhooks
- —Automations
- —Bulk editing
- —Consent collection
- —Custom code
- —Custom fonts
- —Editor tool
- —Email capture list
- —Email domains
- —Geolocation
- —Import and export
- —Insights and tips
- —Localization
- —Reporting
- —Segmentation
- —SMS capture list
- —Tagging
- —Targeting
- —Templates
- —Tracking
- —Triggers and rules
Klaviyo
- Abandoned cart
- Back-in-stock emails
- Browse abandonment
- Cart emails
- Checkout emails
- Cross-sell emails
- Custom campaigns
- Discounts
- Drip campaigns
- Email campaigns
- Exit intent
- Follow-up emails
- Forms
- Newsletters
- Pop-ups
- Price drop emails
- Product recommendations
- Product reviews
- Promotions
- Push notifications
- SMS campaigns
- Subscriptions
- Upsell emails
- Welcome emails
- Win-back emails
- A/B testing
- AI generation
- Analytics
- APIs and webhooks
- Automations
- Bulk editing
- Consent collection
- Custom code
- Custom fonts
- Editor tool
- Email capture list
- Email domains
- Geolocation
- Import and export
- Insights and tips
- Localization
- Reporting
- Segmentation
- SMS capture list
- Tagging
- Targeting
- Templates
- Tracking
- Triggers and rules
5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | HiTide | Klaviyo |
|---|---|---|
| #131 | #2 |
6. Featured placements & badges
Editorial visibilityHiTide0 all-time · 0 recent
Not featured in any section recently.
Klaviyo4 all-time · 4 recent
- category · Email marketingMay 19, 2026
- category · SMS marketingMay 19, 2026
- category · Recommended marketing appsMay 17, 2026
- home · Popular with merchants across ShopifyMay 17, 2026
7. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsHiTide · 0 changes
No tracked changes.
Klaviyo · 3 changes
- May 3descriptionListing copy updated
- Apr 5descriptionListing copy updated
- Apr 2descriptionListing copy updated
9. App details
Long-form description · keyword frequencyHiTide
HiTide is the go-to SMS list growth tool for brands using Attentive, BigCo, Klaviyo, Postscript, Sendlane or Yotpo. With HiTide, you can acquire new SMS subscribers, reactivate past ones, and win lifelong customers. Run various campaigns like giveaways, early access events, restocks, and product launches to drive efficient SMS marketing opt-ins. HiTide, combined with your existing SMS platform, makes it easy to measure social ROI.
Top keywords
- sms4×6.15%
- hitide3×4.62%
Klaviyo
Go beyond the basics with Klaviyo’s AI-first B2C CRM. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and AI customer service tools that turn browsers into buyers.
Top keywords
- klaviyo4×5.19%
- ai2×2.60%
- data2×2.60%
- shopify2×2.60%
Frequently asked
Common questions about this comparisonIs HiTide: Grow your SMS List or Klaviyo: Email Marketing & SMS cheaper?
Klaviyo: Email Marketing & SMS is the cheaper option — it offers a free plan (Free to install). HiTide: Grow your SMS List starts at From $179/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
Which has better reviews, HiTide: Grow your SMS List or Klaviyo: Email Marketing & SMS?
HiTide: Grow your SMS List has the higher average rating (5.0★ from 21 reviews) compared to Klaviyo: Email Marketing & SMS (4.6★ from 2,730 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Should I choose HiTide: Grow your SMS List or Klaviyo: Email Marketing & SMS?
It depends on what you're optimizing for. HiTide: Grow your SMS List fits better if you prioritize rating consistency; Klaviyo: Email Marketing & SMS is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Which is faster to set up, HiTide: Grow your SMS List or Klaviyo: Email Marketing & SMS?
Both apps are one-click installs from the Shopify App Store marketplace. Klaviyo: Email Marketing & SMS has more onboarding documentation maturity (2,730 reviews vs 21), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Which works better for small vs large Shopify App Store stores?
HiTide: Grow your SMS List typically suits early-stage and growth-mode stores based on its review-base composition (21 reviews). Klaviyo: Email Marketing & SMS aligns more with early-stage and growth-mode stores (2,730 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Can I migrate data between HiTide: Grow your SMS List and Klaviyo: Email Marketing & SMS?
Migration support varies by app and category. HiTide: Grow your SMS List and Klaviyo: Email Marketing & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from HiTide: Grow your SMS List" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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