Side-by-side comparison · 24 data points
Grow repeat purchases with a loyalty rewards program: points, store credit cashback, VIP tiers, POS
| Essent Loyalty Program Rewards | Happy Birthday Marketing | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Offer birthday discounts + boost revenue with email marketing!
| Metric | Essent Loyalty Program Rewards | Happy Birthday Marketing |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.5 ★ |
| Total reviews | ★ 476 | 28 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 1 supported |
| Listed since | Nov 2024 | Jul 2022 |
Based on the data on this page, Essent Loyalty Program Rewards is the stronger choice for most Shopify App Store merchants — 5.0★ vs Happy Birthday Marketing's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Essent Loyalty Program Rewards at Free plan available, Happy Birthday Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Essent Loyalty Program Rewards has the larger user base (476 reviews vs 28), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Happy Birthday Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Essent Loyalty Program Rewards; mid-market and enterprise merchants with specific feature requirements should evaluate both — Happy Birthday Marketing's 28-review base may include the workflow context that matches your specific use case better than Essent Loyalty Program Rewards's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Essent Loyalty Program Rewards audit • Happy Birthday Marketing audit
| Last updated | — | — |
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| Keyword | Essent Loyalty Program Rewards | Happy Birthday Marketing |
|---|---|---|
| loyalty rewards program | #2 | Not ranked |
| loyalty rewards | #3 | Not ranked |
| loyalty and rewards | #6 | Not ranked |
| Not ranked | #148 |
Both Essent Loyalty Program Rewards and Happy Birthday Marketing offer paid plans only. Essent Loyalty Program Rewards starts at Free plan available; Happy Birthday Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Essent Loyalty Program Rewards has the higher average rating (5.0★ from 476 reviews) compared to Happy Birthday Marketing (4.5★ from 28 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Essent Loyalty Program Rewards holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Essent Loyalty Program Rewards has the deeper published review base (476 vs 28), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Essent Loyalty Program Rewards typically suits early-stage and growth-mode teams based on its published review base (476 reviews). Happy Birthday Marketing typically suits early-stage and growth-mode teams based on its published review base (28 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Essent Loyalty Program Rewards and Happy Birthday Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Happy Birthday Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
