Gupshup vs Zoko

Gupshup: WhatsApp Marketing and Zoko: WhatsApp for D2C Brands are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing entry tiers: Gupshup: WhatsApp Marketing at Free to install, Zoko: WhatsApp for D2C Brands at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Zoko: WhatsApp for D2C Brands has the larger user base (438 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Gupshup: WhatsApp Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Gupshup: WhatsApp Marketing or Zoko: WhatsApp for D2C Brands cheaper?

Both Gupshup: WhatsApp Marketing and Zoko: WhatsApp for D2C Brands offer paid plans only. Gupshup: WhatsApp Marketing starts at Free to install; Zoko: WhatsApp for D2C Brands starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Gupshup: WhatsApp Marketing or Zoko: WhatsApp for D2C Brands?

Gupshup: WhatsApp Marketing (5.0★, 1 reviews) and Zoko: WhatsApp for D2C Brands (4.9★, 438 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Gupshup: WhatsApp Marketing or Zoko: WhatsApp for D2C Brands?

Gupshup: WhatsApp Marketing holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Gupshup: WhatsApp Marketing or Zoko: WhatsApp for D2C Brands?

Both apps are one-click installs from the Shopify App Store. Zoko: WhatsApp for D2C Brands has the deeper published review base (438 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Gupshup: WhatsApp Marketing typically suits early-stage and growth-mode teams based on its published review base (1 reviews). Zoko: WhatsApp for D2C Brands typically suits early-stage and growth-mode teams based on its published review base (438 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.