Side-by-side comparison · 24 data points
Connect your store to Google and YouTube to help turn more shoppers into customers
| Google & YouTube | Taboola Pixel | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Google & YouTube | Taboola Pixel |
|---|---|---|
| Rating | 4.5 ★ | ★ 4.7 ★ |
| Total reviews | ★ 4.9k | 5 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | — |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Review velocity (30d) | 113 new | — |
| Languages | 21 supported | 1 supported |
| Listed since | Nov 2017 | Jun 2024 |
Taboola Pixel edges out Google & YouTube on rating (4.7★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Google & YouTube at Free to install, Taboola Pixel at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Google & YouTube has the larger user base (4,862 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Taboola Pixel's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Taboola Pixel; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 4,862-review base may include the workflow context that matches your specific use case better than Taboola Pixel's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google & YouTube audit • Taboola Pixel audit
| Last updated | — | — |
|---|
| Keyword | Google & YouTube | Taboola Pixel |
|---|---|---|
| your products | #1 | Not ranked |
| cost | #1 | Not ranked |
| google ads | #7 | Not ranked |
| pixel tracking | Not ranked | #22 |
| pixel tiktok pixel | Not ranked | #24 |
Not featured in any section recently.
| Signal | Google & YouTube | Taboola Pixel |
|---|---|---|
| Average rating | 4.5 ★ (4.9k) | 4.7 ★ (5) |
| Rating distribution | 582% 49% 33% 21% 16% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +27 | — |
| Reviews · last 30 days | +113 | — |
| Reviews · last 90 days | +390 | — |
Both Google & YouTube and Taboola Pixel offer paid plans only. Google & YouTube starts at Free to install; Taboola Pixel starts at Free. Compare the per-tier features in the Pricing section above before committing.
Taboola Pixel has the higher average rating (4.7★ from 5 reviews) compared to Google & YouTube (4.5★ from 4,862 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Google & YouTube fits better if you prioritize broader integrations; Taboola Pixel is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google & YouTube has more onboarding documentation maturity (4,862 reviews vs 5), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google & YouTube typically suits early-stage and growth-mode stores based on its review-base composition (4,862 reviews). Taboola Pixel aligns more with early-stage and growth-mode stores (5 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google & YouTube and Taboola Pixel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Taboola Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
It took us a while to figure what what we were doing wrong, after we got google to find our site, google have been great. thank you
I love Shopify!
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