Side-by-side comparison · 24 data points
Connect your store to Google and YouTube to help turn more shoppers into customers
| Google & YouTube | Microsoft Channel | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Easily reach millions of new consumers and grow your business with Microsoft Advertising.
| Metric | Google & YouTube | Microsoft Channel |
|---|---|---|
| Rating | ★ 4.5 ★ | 3.2 ★ |
| Total reviews | ★ 4.9k | 315 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 5 | 3 |
| Featured placements | ★ 4 | 1 |
| Review velocity (30d) | 107 new | — |
| Languages | 21 supported | 1 supported |
| Listed since | Nov 2017 | Sep 2019 |
Based on the data on this page, Google & YouTube is the stronger choice for most Shopify App Store merchants — 4.5★ vs Microsoft Channel's 3.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Google & YouTube at Free to install, Microsoft Channel at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Google & YouTube has the larger user base (4,865 reviews vs 315), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Microsoft Channel's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Google & YouTube; mid-market and enterprise merchants with specific feature requirements should evaluate both — Microsoft Channel's 315-review base may include the workflow context that matches your specific use case better than Google & YouTube's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google & YouTube audit • Microsoft Channel audit
| Last updated | — | — |
|---|
| Keyword | Google & YouTube | Microsoft Channel |
|---|---|---|
| your products | #1 | Not ranked |
| your product | #1 | Not ranked |
| network | Not ranked | #4 |
| chat channels | Not ranked | #5 |
| google ads | #7 | Not ranked |
| Signal | Google & YouTube | Microsoft Channel |
|---|---|---|
| Average rating | 4.5 ★ (4.9k) | 3.2 ★ (315) |
| Rating distribution | 582% 49% 33% 21% 16% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +21 | — |
| Reviews · last 30 days | +107 | — |
| Reviews · last 90 days | +382 | — |
Both Google & YouTube and Microsoft Channel offer paid plans only. Google & YouTube starts at Free to install; Microsoft Channel starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Google & YouTube has the higher average rating (4.5★ from 4,865 reviews) compared to Microsoft Channel (3.2★ from 315 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Google & YouTube fits better if you prioritize rating consistency; Microsoft Channel is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google & YouTube has more onboarding documentation maturity (4,865 reviews vs 315), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google & YouTube typically suits early-stage and growth-mode stores based on its review-base composition (4,865 reviews). Microsoft Channel aligns more with early-stage and growth-mode stores (315 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
It took us a while to figure what what we were doing wrong, after we got google to find our site, google have been great. thank you
I love Shopify!
No reviews yet.
Migration support varies by app and category. Google & YouTube and Microsoft Channel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Microsoft Channel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
