Microsoft Channel is the #9 ranked advertising app on Shopify, with a 3.2 average rating from 315 reviews, with a free plan available, as of July 9, 2026.
Microsoft Channel is a Shopify App Store app by Microsoft, launched September 2019. With a rating of 3.2★ from 315 reviews, it currently ranks #9 in the Advertising category.
AppRanks data: Microsoft Channel ranks #9 in Advertising on Shopify App Store, placing it in the top 36% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Microsoft Channel is a mixed-rating Shopify app with a growing review traction. It is listed in the Advertising category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 315 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +Free tier available — no card required to evaluate
- +Published by Microsoft — established developer track record
Cons
- −Average rating below 4.0 (3.2★) — read recent low-star reviews before committing
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See Microsoft Channel's alternatives ranked by audit score, rating, and review velocity.
About Microsoft Channel
How Microsoft Channel works
With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.
Screenshots
Key features
- Grow your business with a large valuable audience
- Showcase your products with free and paid listings
- Ensure your success with real time reporting
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Ad Spend ManagementManage and optimize your advertising budget across various platforms.Common
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.Common
- Bid OptimizationAutomatically adjust bids to maximize ad performance and ROI.Differentiator
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.Common
- Click-Through Rate TrackingMonitor click-through rates to assess campaign effectiveness.Common
- Conversion TrackingTrack and measure conversion rates to optimize marketing efforts.Common
- Impression CountsTrack the number of impressions for your content and ads effectively.Differentiator
- Keyword ManagementManage keywords for better search optimization and targeting.Common
- Performance TrackingMonitor and analyze key performance metrics in real-time.Common
- Product Category ManagementOrganize products into categories for better navigation.Differentiator
Pricing plans
Free
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Category rankings
As of Jul 9, 2026- Advertising#9of 25Top 36%
- Marketing and conversion#12of 34Top 36%
- Ads#26of 314Top 9%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
Microsoft Channel has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended advertising apps
Keyword rankings
Microsoft Channel ranks for 2 keywords across Shopify App Store. Here are the top 2:
- 1.networkRank #4
- Rank #5
Competitors & alternatives
Microsoft Channeldoesn't have curated competitor matchups yet. Other tracked advertising apps on Shopify:
Frequently asked questions
What is Microsoft Channel?
Microsoft Channel is an app for Shopify. It currently holds a 3.2-star rating from 315 merchant reviews, and it has been listed on the marketplace since 2019. It is listed under the Advertising category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Microsoft.
Where does Microsoft Channel rank on Shopify?
Microsoft Channel currently sits at position #9 in the Advertising category on Shopify. That places it in the top 36% of 25 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Microsoft Channel integrate with?
Microsoft Channel lists 2 integrations on its Shopify marketplace page. The most prominent are Checkout, Shopify Admin. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.