Side-by-side comparison · 24 data points
Connect your store to Google and YouTube to help turn more shoppers into customers
| Google & YouTube | Kuma | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Google & YouTube | Kuma: Segment Analytics |
|---|---|---|
| Rating | 4.5 ★ | ★ 5.0 ★ |
| Total reviews | ★ 5.4k | 8 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Review velocity (30d) | 167 new | — |
| Languages | 21 supported | 1 supported |
| Listed since | Nov 2017 | Jun 2023 |
Based on the data on this page, Kuma: Segment Analytics is the stronger choice for most Shopify App Store merchants — 5.0★ vs Google & YouTube's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Google & YouTube at Free to install, Kuma: Segment Analytics at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Google & YouTube has the larger user base (5,410 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Kuma: Segment Analytics's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Kuma: Segment Analytics; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 5,410-review base may include the workflow context that matches your specific use case better than Kuma: Segment Analytics's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google & YouTube audit • Kuma: Segment Analytics audit
| Last updated | — | — |
|---|
| Keyword | Google & YouTube | Kuma |
|---|---|---|
| your product | #1 | Not ranked |
| your products | #1 | Not ranked |
| google ads | #3 | Not ranked |
Not featured in any section recently.
| Signal | Google & YouTube | Kuma |
|---|---|---|
| Average rating | 4.5 ★ (5.4k) | 5.0 ★ (8) |
| Rating distribution | 582% 49% 32% 21% 16% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +32 | — |
| Reviews · last 30 days | +167 | — |
| Reviews · last 90 days | +480 | — |
Both Google & YouTube and Kuma: Segment Analytics offer paid plans only. Google & YouTube starts at Free to install; Kuma: Segment Analytics starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Kuma: Segment Analytics has the higher average rating (5.0★ from 8 reviews) compared to Google & YouTube (4.5★ from 5,410 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Kuma: Segment Analytics holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Google & YouTube has the deeper published review base (5,410 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google & YouTube typically suits established teams with steady usage based on its published review base (5,410 reviews). Kuma: Segment Analytics typically suits early-stage and growth-mode teams based on its published review base (8 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
take your time when starting and follow the instruction by the letter
Easy to set up and integrates really well with Shopify. Connecting Merchant Center and Google Analytics was straightforward, and having everything work through one app makes managing an online store much easier. Very useful for a small business looking to understand its traffic and grow sales.
No reviews yet.
Migration support varies by app and category. Google & YouTube and Kuma: Segment Analytics both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Kuma: Segment Analytics" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
