Kuma: Segment Analytics for Shopify App Store
Kuma: Segment Analytics is the #147 ranked ads app on Shopify, with a 5.0 average rating from 8 reviews, with a free plan available, as of July 8, 2026.
Kuma: Segment Analytics is a Shopify App Store app by Ursa Marketing, launched June 2023. With a rating of 5.0★ from 8 reviews, it currently ranks #147 in the Ads category.
AppRanks data: Kuma: Segment Analytics ranks #147 in Ads on Shopify App Store, placing it in the top 47% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Kuma: Segment Analytics is a category-leading Shopify app with a limited review volume. It is listed in the Ads category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 8 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (5.0★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
- +Published by Ursa Marketing — established developer track record
Cons
- −Limited review base (8) — ratings can shift significantly with new feedback
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About Kuma: Segment Analytics
How Kuma: Segment Analytics works
Kuma helps DTC brands & agencies quickly uncover data-driven insights to improve retention & ROAS. Identify high-LTV buyers, churn risks, & build lookalike audiences with no complex setup. Use AI to predict what customers will buy next, build segments from past purchases, & identify at-risk segments to avoid churn. Sync directly to Klaviyo, Meta Ads, Google, TikTok & more. Perfect for high-traffic stores or agencies running high-volume ad programs that need results without deep analytics work.
Screenshots
Key features
- Easy Integration: Sync audiences to Meta, TikTok & Google ads, Klaviyo & more
- Predictive LTV Audiences: Build audiences off past purchases
- Audience Discovery: Discover key customer segments using AI automatically
- Audience Automation: No more manually exporting and importing CSV files
- Segment Analytics: Uncover trends, build segments, & improve retention
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Ad Spend ManagementManage and optimize your advertising budget across various platforms.Common
- Advanced Analytics DashboardAccess a comprehensive analytics dashboard with advanced features and insights.table-stakes
- AI-Powered InsightsLeverage AI to uncover insights and trends in your data.table-stakes
- AI TargetingUtilize AI to identify and target the right audience segments.Common
- All Features IncludedGet access to all features available in your subscription.Niche
- Audience SegmentsDefine and manage specific audience segments for targeted outreach.Common
- Behavior TrackingAnalyze user behavior to improve engagement and retention.Common
- Checkout TrackingMonitor the checkout process to identify drop-off points.Common
- Click-Through Rate TrackingMonitor click-through rates to assess campaign effectiveness.Common
- Cohort AnalysisAnalyze user behavior over time with cohort analysis tools.Differentiator
- Conversion TrackingTrack and measure conversion rates to optimize marketing efforts.Common
- Cost Per Acquisition TrackingTrack and analyze the cost of acquiring new customers through ads.Niche
- Custom AudiencesCreate targeted audience segments for marketing campaigns.Common
- Custom DashboardsCreate interactive dashboards tailored to your analytics needs.Common
- Custom IntegrationsIntegrate your systems and tools with tailored solutions for your business.
- Data ExportExport your data for backup or analysis purposes.Common
- Engagement Metrics TrackingMonitor user interactions to optimize marketing strategies and improve engagement.Niche
- Event-Based FeaturesUtilize features that trigger based on specific events or actions.Common
- GDPR ComplianceEnsure your application meets GDPR regulations for data protection.Common
- Historical AnalysisExamine past data to identify trends and inform future decisions.Common
- Impression CountsTrack the number of impressions for your content and ads effectively.Niche
- Lookalike Audience TargetingTarget new customers similar to your best existing ones using lookalike audiences.Common
- Loyalty AnalysisEvaluate customer loyalty trends and behaviors for better engagement.Differentiator
- Marketing AttributionAttribute conversions to specific marketing efforts for better ROI analysis.Differentiator
- Meta InformationManage meta information for products to enhance SEO and organization.Common
- Meta Ads ManagementManage and optimize your advertising campaigns on Meta platforms.Common
- Performance TrackingMonitor and analyze key performance metrics in real-time.Common
- Product Category ManagementOrganize products into categories for better navigation.Common
- Retargeting CampaignsRe-engage visitors with targeted ads based on their previous interactions.Niche
- ROAS TrackingTrack your Return on Ad Spend to optimize marketing efforts.Differentiator
- ROI AnalysisEvaluate the return on investment for your marketing efforts.Common
- Audience SegmentationDivide your audience into targeted segments for personalized marketing.Common
- Time-Based PromotionsSet up promotions that activate based on specific time frames.Common
- Traffic Source IdentificationIdentify and analyze the sources of traffic to your site or content.Niche
- UTM TrackingTrack campaign performance with UTM parameters for detailed insights.Differentiator
Pricing plans
Core199/month
|
Pro499/month
|
Most popular Entreprise999/month
|
Category rankings
As of Jul 8, 2026- Ads#147of 314Top 47%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Competitors & alternatives
Kuma: Segment Analyticsdoesn't have curated competitor matchups yet. Other tracked ads apps on Shopify:
Frequently asked questions
What is Kuma: Segment Analytics?
Kuma: Segment Analytics is an app for Shopify. It currently holds a 5.0-star rating from 8 merchant reviews, and it has been listed on the marketplace since 2023. It is listed under the Ads category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Ursa Marketing.
Is Kuma: Segment Analytics free?
Kuma: Segment Analytics does not offer a permanent free plan on Shopify. Pricing starts at 199, and the listed tiers are Core, Pro, Entreprise. Trial availability and exact billing terms are mirrored from the live Shopify listing and may change between refresh cycles, so always confirm the headline price on the source marketplace before installing.
Who uses Kuma: Segment Analytics?
Kuma: Segment Analytics is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Ads category on Shopify.
Where does Kuma: Segment Analytics rank on Shopify?
Kuma: Segment Analytics currently sits at position #147 in the Ads category on Shopify. That places it in the top 47% of 314 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Kuma: Segment Analytics integrate with?
Kuma: Segment Analytics lists 6 integrations on its Shopify marketplace page. The most prominent are Google Ads, Instagram, Klaviyo, Meta, Meta Ads, TikTok. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.