Side-by-side comparison · 24 data points
Automate your campaigns across email, SMS, WhatsApp, and social to boost engagement and sales.
| Freshmarketer | WhatFlow WhatsApp Business API | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Recover lost sales instantly with WhatsApp cart reminders, order updates, and back-in-stock alerts.
| Metric | Freshmarketer: Email & SMS | WhatFlow WhatsApp Business API |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | 19 | ★ 32 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | ★ 6 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2022 | May 2026 |
WhatFlow WhatsApp Business API edges out Freshmarketer: Email & SMS on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Freshmarketer: Email & SMS at Free plan available, WhatFlow WhatsApp Business API at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to WhatFlow WhatsApp Business API; mid-market and enterprise merchants with specific feature requirements should evaluate both — Freshmarketer: Email & SMS's 19-review base may include the workflow context that matches your specific use case better than WhatFlow WhatsApp Business API's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Freshmarketer: Email & SMS audit • WhatFlow WhatsApp Business API audit
| Keyword | Freshmarketer | WhatFlow WhatsApp Business API |
|---|---|---|
| recover abandoned | Not ranked | #5 |
| recover abandoned carts | Not ranked | #10 |
| abandoned | Not ranked | #11 |
| inbox | #165 | Not ranked |
| #169 | Not ranked |
Not featured in any section recently.
Both Freshmarketer: Email & SMS and WhatFlow WhatsApp Business API offer paid plans only. Freshmarketer: Email & SMS starts at Free plan available; WhatFlow WhatsApp Business API starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
WhatFlow WhatsApp Business API has the higher average rating (5.0★ from 32 reviews) compared to Freshmarketer: Email & SMS (4.7★ from 19 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
WhatFlow WhatsApp Business API holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. WhatFlow WhatsApp Business API has the deeper published review base (32 vs 19), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Freshmarketer: Email & SMS typically suits early-stage and growth-mode teams based on its published review base (19 reviews). WhatFlow WhatsApp Business API typically suits early-stage and growth-mode teams based on its published review base (32 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Freshmarketer: Email & SMS and WhatFlow WhatsApp Business API both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Freshmarketer: Email & SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
