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1. Listing metadata
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| BOB | Freshmarketer | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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Automate your campaigns across email, SMS, WhatsApp, and social to boost engagement and sales.
| Metric | BOB: WhatsApp Marketing + AI | Freshmarketer: Email & SMS |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.7 ★ |
| Total reviews | ★ 81 | 19 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Oct 2023 | Mar 2022 |
BOB: WhatsApp Marketing + AI edges out Freshmarketer: Email & SMS on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: BOB: WhatsApp Marketing + AI at Free trial available, Freshmarketer: Email & SMS at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to BOB: WhatsApp Marketing + AI; mid-market and enterprise merchants with specific feature requirements should evaluate both — Freshmarketer: Email & SMS's 19-review base may include the workflow context that matches your specific use case better than BOB: WhatsApp Marketing + AI's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BOB: WhatsApp Marketing + AI audit • Freshmarketer: Email & SMS audit
| Keyword | BOB | Freshmarketer |
|---|---|---|
| inbox | #63 | #166 |
| #181 | #239 |
No tracked changes.
Both BOB: WhatsApp Marketing + AI and Freshmarketer: Email & SMS offer paid plans only. BOB: WhatsApp Marketing + AI starts at Free trial available; Freshmarketer: Email & SMS starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
BOB: WhatsApp Marketing + AI has the higher average rating (5.0★ from 81 reviews) compared to Freshmarketer: Email & SMS (4.7★ from 19 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
BOB: WhatsApp Marketing + AI holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BOB: WhatsApp Marketing + AI has the deeper published review base (81 vs 19), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BOB: WhatsApp Marketing + AI typically suits early-stage and growth-mode teams based on its published review base (81 reviews). Freshmarketer: Email & SMS typically suits early-stage and growth-mode teams based on its published review base (19 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BOB: WhatsApp Marketing + AI and Freshmarketer: Email & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Freshmarketer: Email & SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
