Side-by-side comparison · 24 data points
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Facebook & Instagram | Viral Loops Referral Marketing | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Create high-performing referral programs for your store — faster than ever
| Metric | Facebook & Instagram | Viral Loops Referral Marketing |
|---|---|---|
| Rating | 3.8 ★ | ★ 4.0 ★ |
| Total reviews | ★ 5.7k | 4 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 5 | 3 |
| Featured placements | 4 | — |
| Languages | 21 supported | 1 supported |
| Listed since | Oct 2018 | Nov 2018 |
Viral Loops Referral Marketing edges out Facebook & Instagram on rating (4.0★ vs 3.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Facebook & Instagram at Free to install, Viral Loops Referral Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Facebook & Instagram has the larger user base (5,664 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Viral Loops Referral Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Viral Loops Referral Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Facebook & Instagram's 5,664-review base may include the workflow context that matches your specific use case better than Viral Loops Referral Marketing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Facebook & Instagram audit • Viral Loops Referral Marketing audit
| Last updated | — | — |
|---|
| Keyword | Facebook & Instagram | Viral Loops Referral Marketing |
|---|---|---|
| #1 | Not ranked | |
| facebook and instagram | #1 | Not ranked |
| #1 | Not ranked | |
| viral | Not ranked | #5 |
| fit visualization | Not ranked | #238 |
Not featured in any section recently.
Both Facebook & Instagram and Viral Loops Referral Marketing offer paid plans only. Facebook & Instagram starts at Free to install; Viral Loops Referral Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Viral Loops Referral Marketing has the higher average rating (4.0★ from 4 reviews) compared to Facebook & Instagram (3.8★ from 5,664 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Viral Loops Referral Marketing holds the higher average rating (4.0★ vs 3.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Facebook & Instagram has the deeper published review base (5,664 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Facebook & Instagram typically suits established teams with steady usage based on its published review base (5,664 reviews). Viral Loops Referral Marketing typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Facebook & Instagram and Viral Loops Referral Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Viral Loops Referral Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
