Side-by-side comparison · 24 data points
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Facebook & Instagram | UpTag | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Facebook & Instagram | UpTag: GA4 +Google Tag Manager |
|---|---|---|
| Rating | 3.8 ★ | ★ 5.0 ★ |
| Total reviews | ★ 5.7k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 5 | 4 |
| Featured placements | 4 | — |
| Languages | 21 supported | 1 supported |
| Listed since | Oct 2018 | Sep 2023 |
Based on the data on this page, UpTag: GA4 +Google Tag Manager is the stronger choice for most Shopify App Store merchants — 5.0★ vs Facebook & Instagram's 3.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Facebook & Instagram at Free to install, UpTag: GA4 +Google Tag Manager at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Facebook & Instagram has the larger user base (5,662 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. UpTag: GA4 +Google Tag Manager's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to UpTag: GA4 +Google Tag Manager; mid-market and enterprise merchants with specific feature requirements should evaluate both — Facebook & Instagram's 5,662-review base may include the workflow context that matches your specific use case better than UpTag: GA4 +Google Tag Manager's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Facebook & Instagram audit • UpTag: GA4 +Google Tag Manager audit
| Last updated | — | — |
|---|
| Keyword | Facebook & Instagram | UpTag |
|---|---|---|
| #1 | Not ranked | |
| facebook and instagram | #1 | Not ranked |
| #1 | Not ranked | |
| google ads tracking | Not ranked | #20 |
Not featured in any section recently.
No tracked changes.
Both Facebook & Instagram and UpTag: GA4 +Google Tag Manager offer paid plans only. Facebook & Instagram starts at Free to install; UpTag: GA4 +Google Tag Manager starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
UpTag: GA4 +Google Tag Manager has the higher average rating (5.0★ from 2 reviews) compared to Facebook & Instagram (3.8★ from 5,662 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
UpTag: GA4 +Google Tag Manager holds the higher average rating (5.0★ vs 3.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Facebook & Instagram has the deeper published review base (5,662 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Facebook & Instagram typically suits established teams with steady usage based on its published review base (5,662 reviews). UpTag: GA4 +Google Tag Manager typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Facebook & Instagram and UpTag: GA4 +Google Tag Manager both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from UpTag: GA4 +Google Tag Manager" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
