Side-by-side comparison · 24 data points
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Facebook & Instagram | Influencer Marketing Platform | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Supercharge your eComm shop with The Cirqle's Influencer Marketing automation software.
| Metric | Facebook & Instagram | Influencer Marketing Platform |
|---|---|---|
| Rating | 3.8 ★ | ★ 4.0 ★ |
| Total reviews | ★ 5.7k | 1 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free to install | From $999/month |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 4 | — |
| Languages | 21 supported | 1 supported |
| Listed since | Oct 2018 | Apr 2024 |
Influencer Marketing Platform edges out Facebook & Instagram on rating (4.0★ vs 3.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
On pricing, Facebook & Instagram offers a free tier (Free to install) while Influencer Marketing Platform starts at From $999/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Facebook & Instagram has the larger user base (5,662 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Influencer Marketing Platform's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Influencer Marketing Platform; mid-market and enterprise merchants with specific feature requirements should evaluate both — Facebook & Instagram's 5,662-review base may include the workflow context that matches your specific use case better than Influencer Marketing Platform's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Facebook & Instagram audit • Influencer Marketing Platform audit
| Last updated | — | — |
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| Keyword | Facebook & Instagram | Influencer Marketing Platform |
|---|---|---|
| influencer | #16 | #24 |
Not featured in any section recently.
No tracked changes.
Facebook & Instagram is the cheaper option — it offers a free plan (Free to install). Influencer Marketing Platform starts at From $999/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
Influencer Marketing Platform has the higher average rating (4.0★ from 1 reviews) compared to Facebook & Instagram (3.8★ from 5,662 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Influencer Marketing Platform holds the higher average rating (4.0★ vs 3.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Facebook & Instagram has the deeper published review base (5,662 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Facebook & Instagram typically suits established teams with steady usage based on its published review base (5,662 reviews). Influencer Marketing Platform typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Facebook & Instagram and Influencer Marketing Platform both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Influencer Marketing Platform" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
