Side-by-side comparison
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
Accurate conversion tracking & analytics for Google Ads, GA4, Meta & TikTok with multiple pixels.
| Metric | Facebook & Instagram | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Rating | 3.9 ★ | ★ 4.9 ★ |
| Total reviews | ★ 5.8k | 156 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features |
On the measured data here, Facebook & Instagram leads on more dimensions (4 vs 2). Pick TagFly Google Ads, GA4 & GTM if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Facebook & Instagram audit • TagFly Google Ads, GA4 & GTM audit
| Field | Facebook & Instagram | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Tagline | ||
| Listing audit | 91/100 listing audit | 93/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms |
| 5 |
| 5 |
| Featured placements | 4 | — |
|---|
| Languages | 21 supported | 8 supported |
|---|
| Listed since | Oct 2018 | Mar 2021 |
|---|
| Developer |
|---|
| Listed |
|---|
None
None
None
| Keyword | Facebook & Instagram | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| conversion tracking | #13 | #10 |
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Both Facebook & Instagram and TagFly Google Ads, GA4 & GTM offer a free plan. Facebook & Instagram lists no paid plan with a published price; TagFly Google Ads, GA4 & GTM lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
TagFly Google Ads, GA4 & GTM has the higher average rating (4.9★ from 156 reviews) compared to Facebook & Instagram (3.9★ from 5,838 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
TagFly Google Ads, GA4 & GTM holds the higher average rating (4.9★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Facebook & Instagram has more published reviews to read for user-reported install experience (5,838 vs 156).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Facebook & Instagram has 5,838 published reviews; TagFly Google Ads, GA4 & GTM has 156 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Facebook & Instagram and TagFly Google Ads, GA4 & GTM both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from TagFly Google Ads, GA4 & GTM" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.