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Facebook & Instagram vs Social Card
Side-by-side comparison
Facebook & Instagram
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
shopifyFree to install
At a glance
| Metric | Facebook & Instagram | Social Card |
|---|---|---|
| Rating | 3.9 ★ | ★ 4.5 ★ |
| Total reviews | ★ 5.9k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free trial available |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Languages | 21 supported | 1 supported |
| Listed since | Oct 2018 | Sep 2018 |
AppRanks verdict
Generated from live data on this pageThe call
On the measured data here, Facebook & Instagram leads on more dimensions (4 vs 1). Pick Social Card if one of the points where it leads is what you need.
Where Facebook & Instagram leads
- More published reviews: 5,859 vs 2.
- Lists a free plan; Social Card doesn't.
- Available in more languages: 21 vs 1.
- Ranks higher in Ads: #7 vs #331 of 455.
Where Social Card leads
- Higher average rating: 4.5★ vs 3.9★.
How this is generated
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Facebook & Instagram audit • Social Card audit
1. Listing metadata
Field-level data| Field | Facebook & Instagram | Social Card |
|---|---|---|
| Tagline | ||
| Listing audit | 91/100 listing audit | 70/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
2. Pricing & plans
Marketplace-listed plans · paid plans cheapest first, not matched tier-for-tierTier
Facebook & Instagram
Social Card
Free plan
Free to install
Free
- Free Free to install When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.
No free plan listed
Paid plans
No paid plans listed
Premium
- Unlimited Social Cards
- Priority support
3. Features
As listed by each developerFacebook & Instagram
- Get shop insights, including best performing products and top tagged content
- Help drive better ad performance by setting up a conversion pixel
- Easily set up your shop with a one-time account connection
- Sell from one inventory that automatically syncs to your shop
- Get email and live chat support from Meta
Social Card
- Increase Traffic using Clickable Social Cards!
- Social Post Preview
- Post-Analytics
- Bitly Short URL
- Increase Social Engagement
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryAds0 shared · 32 total
Only in Facebook & Instagram
- AI targeting
- Audience segments
- Custom audiences
- Demographic
- Device
- Event-based
- Keyword
- Lookalike audiences
- Platform
- Product category
- Retargeting
- AI copywriting
- AI images and video
- AI optimization
- Automated campaigns
- Bid optimization
- Influencers and affiliates
- Pixel management
- Shoppable videos
- Social media
- Video ads
- Website
- A/B testing
- Ad spend
- Click-through rates
- Conversion tracking
- Cost per acquisition
- Dashboards
- Demographic analysis
- Engagement metrics
- Performance tracking
- ROI analysis
Only in Social Card
None
Marketplaces0 shared · 7 total
Only in Facebook & Instagram
- Offer sync
- Product feed
- Product selection
- Product sync
- Inventory sync
- Order approval
- Unified dashboard
Only in Social Card
None
6. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Facebook & Instagram | Social Card |
|---|---|---|
| meta | #1 | Not ranked |
| #1 | Not ranked | |
| facebook instagram | #1 | Not ranked |
7. Featured placements & badges
Editorial visibilityFacebook & Instagram4 all-time · 4 recent
- category · Recommended advertising appsNovember 10, 2026
- category · AdsNovember 10, 2026
- category · Sales channelsNovember 6, 2026
- home · Popular with merchants across ShopifyNovember 6, 2026
Social Card0 all-time · 0 recent
Not featured in any section recently.
8. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsFacebook & Instagram · 5 changes
- Oct 21descriptionListing copy updated
- Oct 14descriptionListing copy updated
- Oct 3descriptionListing copy updated
- Sep 27descriptionListing copy updated
- Aug 15descriptionListing copy updated
Social Card · 1 changes
- Nov 6descriptionListing copy updated
9. App details
Long-form descriptionFacebook & Instagram
Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.
Social Card
Social Cards can be a very effective way to increase engagement rates and drive more traffic from your social platforms. You can promote Products and Collections on various Social platforms.
Frequently asked
Common questions about this comparisonIs Facebook & Instagram or Social Card cheaper?
Facebook & Instagram is cheaper to start with — it offers a free plan and Social Card doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Which has better reviews, Facebook & Instagram or Social Card?
Social Card has the higher average rating (4.5★ from 2 reviews) compared to Facebook & Instagram (3.9★ from 5,859 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Should I choose Facebook & Instagram or Social Card?
Social Card holds the higher average rating (4.5★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Which is faster to set up, Facebook & Instagram or Social Card?
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Facebook & Instagram has more published reviews to read for user-reported install experience (5,859 vs 2).
Which works better for small vs large Shopify App Store merchants?
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Facebook & Instagram has 5,859 published reviews; Social Card has 2 published reviews. Compare plan limits and pricing tiers against your own volume.
Can I migrate data between Facebook & Instagram and Social Card?
Migration support varies by app and category. Facebook & Instagram and Social Card both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Social Card" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
10. Other comparisons people make
Apps similar to each onevs Facebook & Instagram
vs Social Card
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