Side-by-side comparison
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
Track Pinterest conversions accurately with auto Pinterest Tag & server-side Conversion API.
| Metric | Facebook & Instagram | Snail ‑ Pinterest Pixel & CAPI |
|---|---|---|
| Rating | 3.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 5.8k | 1 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free |
| Pricing tiers | 1 tier | — |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
On the measured data here, Facebook & Instagram leads on more dimensions (4 vs 2). Pick Snail if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Facebook & Instagram audit • Snail ‑ Pinterest Pixel & CAPI audit
| Field | Facebook & Instagram | Snail ‑ Pinterest Pixel & CAPI |
|---|---|---|
| Tagline | ||
| Listing audit | 91/100 listing audit | 88/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms |
| Languages | 21 supported | 9 supported |
|---|
| Listed since | Oct 2018 | May 2026 |
|---|
| Developer |
|---|
| Listed |
|---|
None
| Keyword | Facebook & Instagram | Snail ‑ Pinterest Pixel & CAPI |
|---|---|---|
| meta | #1 | Not ranked |
| facebook instagram | #1 | Not ranked |
| facebook and instagram | #1 | Not ranked |
| Not ranked | #6 | |
| conversion api | Not ranked | #15 |
Not featured in any section recently.
No tracked changes.
Both Facebook & Instagram and Snail ‑ Pinterest Pixel & CAPI offer a free plan. Facebook & Instagram lists no paid plan with a published price; Snail ‑ Pinterest Pixel & CAPI lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Snail ‑ Pinterest Pixel & CAPI has the higher average rating (5.0★ from 1 reviews) compared to Facebook & Instagram (3.9★ from 5,836 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Snail ‑ Pinterest Pixel & CAPI holds the higher average rating (5.0★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Facebook & Instagram has more published reviews to read for user-reported install experience (5,836 vs 1).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Facebook & Instagram has 5,836 published reviews; Snail ‑ Pinterest Pixel & CAPI has 1 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Facebook & Instagram and Snail ‑ Pinterest Pixel & CAPI both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Snail ‑ Pinterest Pixel & CAPI" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.