Facebook & Instagram vs TikTok Pixel by Ownbase

Based on the data on this page, Facebook & Instagram is the stronger choice for most Shopify App Store merchants — 3.8★ vs TikTok Pixel by Ownbase's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: Facebook & Instagram at Free to install, TikTok Pixel by Ownbase at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Facebook & Instagram has the larger user base (5,654 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. TikTok Pixel by Ownbase's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Facebook & Instagram; mid-market and enterprise merchants with specific feature requirements should evaluate both — TikTok Pixel by Ownbase's 0-review base may include the workflow context that matches your specific use case better than Facebook & Instagram's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Facebook & Instagram or TikTok Pixel by Ownbase cheaper?

Both Facebook & Instagram and TikTok Pixel by Ownbase offer paid plans only. Facebook & Instagram starts at Free to install; TikTok Pixel by Ownbase starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Should I choose Facebook & Instagram or TikTok Pixel by Ownbase?

AppRanks cannot separate these two on rating, because neither publishes one. Facebook & Instagram does carry the larger published review base (5,654 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Facebook & Instagram or TikTok Pixel by Ownbase?

Both apps are one-click installs from the Shopify App Store. Facebook & Instagram has the deeper published review base (5,654 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Facebook & Instagram typically suits established teams with steady usage based on its published review base (5,654 reviews). TikTok Pixel by Ownbase typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Facebook & Instagram and TikTok Pixel by Ownbase?

Migration support varies by app and category. Facebook & Instagram and TikTok Pixel by Ownbase both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from TikTok Pixel by Ownbase" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.