Side-by-side comparison
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
Optimize ads with Facebook Pixel, Tiktok Pixel w/ Server API, Product Feed & Catalog and Key metrics
| Metric | Facebook & Instagram | EG Facebook Pixel Tiktok Pixel |
|---|---|---|
| Rating | 3.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 5.9k | 11 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | — |
| Listed features | 5 |
On the measured data here, Facebook & Instagram leads on more dimensions (4 vs 2). Pick EG Facebook Pixel Tiktok Pixel if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Facebook & Instagram audit • EG Facebook Pixel Tiktok Pixel audit
| Field | Facebook & Instagram | EG Facebook Pixel Tiktok Pixel |
|---|---|---|
| Tagline | ||
| Listing audit | 91/100 listing audit | 88/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| 5 |
| Featured placements | 4 | — |
|---|
| Languages | 21 supported | 1 supported |
|---|
| Listed since | Oct 2018 | Apr 2026 |
|---|
| Listed |
|---|
None
None
| Keyword | Facebook & Instagram | EG Facebook Pixel Tiktok Pixel |
|---|---|---|
| facebook pixel tiktok | #17 | #5 |
| #1 | #22 | |
| meta | #1 | #23 |
| pixel | #10 | #16 |
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Both Facebook & Instagram and EG Facebook Pixel Tiktok Pixel offer a free plan. Facebook & Instagram lists no paid plan with a published price; EG Facebook Pixel Tiktok Pixel lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
EG Facebook Pixel Tiktok Pixel has the higher average rating (5.0★ from 11 reviews) compared to Facebook & Instagram (3.9★ from 5,870 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
EG Facebook Pixel Tiktok Pixel holds the higher average rating (5.0★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Facebook & Instagram has more published reviews to read for user-reported install experience (5,870 vs 11).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Facebook & Instagram has 5,870 published reviews; EG Facebook Pixel Tiktok Pixel has 11 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Facebook & Instagram and EG Facebook Pixel Tiktok Pixel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from EG Facebook Pixel Tiktok Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.