Facebook & Instagram vs HE

Based on the data on this page, Facebook & Instagram is the stronger choice for most Shopify App Store merchants — 3.8★ vs HE: Optimize Audience & Spends's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Facebook & Instagram offers a free tier (Free to install) while HE: Optimize Audience & Spends starts at From $199/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Facebook & Instagram has the larger user base (5,662 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. HE: Optimize Audience & Spends's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Facebook & Instagram; mid-market and enterprise merchants with specific feature requirements should evaluate both — HE: Optimize Audience & Spends's 0-review base may include the workflow context that matches your specific use case better than Facebook & Instagram's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Facebook & Instagram or HE: Optimize Audience & Spends cheaper?

Facebook & Instagram is the cheaper option — it offers a free plan (Free to install). HE: Optimize Audience & Spends starts at From $199/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Facebook & Instagram or HE: Optimize Audience & Spends?

AppRanks cannot separate these two on rating, because neither publishes one. Facebook & Instagram does carry the larger published review base (5,662 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Facebook & Instagram or HE: Optimize Audience & Spends?

Both apps are one-click installs from the Shopify App Store. Facebook & Instagram has the deeper published review base (5,662 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Facebook & Instagram typically suits established teams with steady usage based on its published review base (5,662 reviews). HE: Optimize Audience & Spends typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Facebook & Instagram and HE: Optimize Audience & Spends?

Migration support varies by app and category. Facebook & Instagram and HE: Optimize Audience & Spends both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from HE: Optimize Audience & Spends" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.