Side-by-side comparison · 24 data points
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Facebook & Instagram | Server GTM (GA4 + Google Ads) | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Accurate GA4 & Google Ads tracking through server-side GTM setup (+ pre-built eCommerce data layer)
| Metric | Facebook & Instagram | Server GTM (GA4 + Google Ads) |
|---|---|---|
| Rating | 3.8 ★ | — |
| Total reviews | 5.7k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Languages | 21 supported | 1 supported |
| Listed since | Oct 2018 | Jun 2025 |
Based on the data on this page, Facebook & Instagram is the stronger choice for most Shopify App Store merchants — 3.8★ vs Server GTM (GA4 + Google Ads)'s 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Facebook & Instagram at Free to install, Server GTM (GA4 + Google Ads) at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Facebook & Instagram has the larger user base (5,664 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Server GTM (GA4 + Google Ads)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Facebook & Instagram; mid-market and enterprise merchants with specific feature requirements should evaluate both — Server GTM (GA4 + Google Ads)'s 0-review base may include the workflow context that matches your specific use case better than Facebook & Instagram's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Facebook & Instagram audit • Server GTM (GA4 + Google Ads) audit
| Last updated | — | — |
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| Keyword | Facebook & Instagram | Server GTM (GA4 + Google Ads) |
|---|---|---|
| #1 | Not ranked | |
| facebook instagram | #1 | Not ranked |
| #1 | Not ranked | |
| google ads tracking | Not ranked | #15 |
| survey quiz | Not ranked | #198 |
Not featured in any section recently.
No tracked changes.
Both Facebook & Instagram and Server GTM (GA4 + Google Ads) offer paid plans only. Facebook & Instagram starts at Free to install; Server GTM (GA4 + Google Ads) starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. Facebook & Instagram does carry the larger published review base (5,664 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Facebook & Instagram has the deeper published review base (5,664 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Facebook & Instagram typically suits established teams with steady usage based on its published review base (5,664 reviews). Server GTM (GA4 + Google Ads) typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Facebook & Instagram and Server GTM (GA4 + Google Ads) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Server GTM (GA4 + Google Ads)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
