Side-by-side comparison
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Metric | Facebook & Instagram | SB: Facebook Pixel and TikTok |
|---|---|---|
| Rating | ★ 3.9 ★ | 3.2 ★ |
| Total reviews | ★ 5.8k | 22 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free trial available |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
On the measured data here, Facebook & Instagram leads on more dimensions (4 vs 1). Pick SB if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Facebook & Instagram audit • SB: Facebook Pixel and TikTok audit
| Field | Facebook & Instagram | SB |
|---|---|---|
| Tagline | ||
| Listing audit | 91/100 listing audit | 87/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Languages | 21 supported | 1 supported |
|---|
| Listed since | Oct 2018 | Sep 2018 |
|---|
| Listed |
|---|
None
None
None
| Keyword | Facebook & Instagram | SB |
|---|---|---|
| meta | #1 | Not ranked |
| facebook and instagram | #1 | Not ranked |
| facebook instagram | #1 | Not ranked |
| facebook pixel | Not ranked | #17 |
| facebook pixels | Not ranked | #21 |
Not featured in any section recently.
Facebook & Instagram is cheaper to start with — it offers a free plan and SB: Facebook Pixel and TikTok doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Facebook & Instagram has the higher average rating (3.9★ from 5,771 reviews) compared to SB: Facebook Pixel and TikTok (3.2★ from 22 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Facebook & Instagram holds the higher average rating (3.9★ vs 3.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Facebook & Instagram has more published reviews to read for user-reported install experience (5,771 vs 22).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Facebook & Instagram has 5,771 published reviews; SB: Facebook Pixel and TikTok has 22 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Facebook & Instagram and SB: Facebook Pixel and TikTok both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SB: Facebook Pixel and TikTok" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.