Side-by-side comparison
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
Optimize ads via Pixel tracking on Facebook, Meta, TikTok, Snapchat — boost COD capture effectively.
| Metric | Facebook & Instagram | ZT Facebook Pixel TikTok Pixel |
|---|---|---|
| Rating | 3.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 5.8k | 168 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
On the measured data here, Facebook & Instagram leads on more dimensions (4 vs 2). Pick ZT Facebook Pixel TikTok Pixel if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Facebook & Instagram audit • ZT Facebook Pixel TikTok Pixel audit
| Field | Facebook & Instagram | ZT Facebook Pixel TikTok Pixel |
|---|---|---|
| Tagline | ||
| Listing audit | 91/100 listing audit | 90/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Listed features |
|---|
| 5 |
| 5 |
| Featured placements | 4 | — |
|---|
| Languages | 21 supported | 1 supported |
|---|
| Listed since | Oct 2018 | Jan 2024 |
|---|
| Listed |
|---|
None
None
| Keyword | Facebook & Instagram | ZT Facebook Pixel TikTok Pixel |
|---|---|---|
| #1 | #7 | |
| meta | #1 | #10 |
| pixel | #11 | #5 |
| facebook pixel tiktok | #19 | #2 |
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Both Facebook & Instagram and ZT Facebook Pixel TikTok Pixel offer a free plan. Facebook & Instagram lists no paid plan with a published price; ZT Facebook Pixel TikTok Pixel lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
ZT Facebook Pixel TikTok Pixel has the higher average rating (5.0★ from 168 reviews) compared to Facebook & Instagram (3.9★ from 5,806 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
ZT Facebook Pixel TikTok Pixel holds the higher average rating (5.0★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Facebook & Instagram has more published reviews to read for user-reported install experience (5,806 vs 168).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Facebook & Instagram has 5,806 published reviews; ZT Facebook Pixel TikTok Pixel has 168 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Facebook & Instagram and ZT Facebook Pixel TikTok Pixel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ZT Facebook Pixel TikTok Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.