Side-by-side comparison · 24 data points
Optimize ads with Meta Pixel, Facebook CAPI, Improve product data & integrate with Facebook channel
| Omega Facebook Pixel, Meta Ads | Microsoft Channel | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Easily reach millions of new consumers and grow your business with Microsoft Advertising.
| Metric | Omega Facebook Pixel, Meta Ads | Microsoft Channel |
|---|---|---|
| Rating | ★ 4.9 ★ | 3.0 ★ |
| Total reviews | ★ 998 | 348 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | ★ 5 | 3 |
| Featured placements | ★ 2 | 1 |
| Languages | 5 supported | 1 supported |
| Listed since | Jan 2020 | Sep 2019 |
Based on the data on this page, Omega Facebook Pixel, Meta Ads is the stronger choice for most Shopify App Store merchants — 4.9★ vs Microsoft Channel's 3.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Omega Facebook Pixel, Meta Ads at Free plan available, Microsoft Channel at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Omega Facebook Pixel, Meta Ads has the larger user base (998 reviews vs 348), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Microsoft Channel's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Omega Facebook Pixel, Meta Ads; mid-market and enterprise merchants with specific feature requirements should evaluate both — Microsoft Channel's 348-review base may include the workflow context that matches your specific use case better than Omega Facebook Pixel, Meta Ads's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omega Facebook Pixel, Meta Ads audit • Microsoft Channel audit
| Last updated | — | — |
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| Keyword | Omega Facebook Pixel, Meta Ads | Microsoft Channel |
|---|---|---|
| facebook pixel | #2 | Not ranked |
| pixel | #2 | Not ranked |
| ads pixel management | #2 | Not ranked |
| network | Not ranked | #3 |
| multi-channel marketplace listing | Not ranked | #3 |
Both Omega Facebook Pixel, Meta Ads and Microsoft Channel offer paid plans only. Omega Facebook Pixel, Meta Ads starts at Free plan available; Microsoft Channel starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Omega Facebook Pixel, Meta Ads has the higher average rating (4.9★ from 998 reviews) compared to Microsoft Channel (3.0★ from 348 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Omega Facebook Pixel, Meta Ads holds the higher average rating (4.9★ vs 3.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Omega Facebook Pixel, Meta Ads has the deeper published review base (998 vs 348), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Omega Facebook Pixel, Meta Ads typically suits early-stage and growth-mode teams based on its published review base (998 reviews). Microsoft Channel typically suits early-stage and growth-mode teams based on its published review base (348 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omega Facebook Pixel, Meta Ads and Microsoft Channel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Microsoft Channel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
