Side-by-side comparison · 24 data points
Optimize ads with Meta Pixel, Facebook CAPI, Improve product data & integrate with Facebook channel
| Omega Facebook Pixel, Meta Ads | Littledata ‑ The Data Layer | |
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| Description | ||
| Screenshots | images | images |
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| Listed |
Server-side tracking for GA4, Meta, Klaviyo. Lower CAC, lift ROAS. No GTM, no developers needed.
| Metric | Omega Facebook Pixel, Meta Ads | Littledata ‑ The Data Layer |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.8 ★ |
| Total reviews | ★ 997 | 141 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | Yes | Yes |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 5 supported | 1 supported |
| Listed since | Jan 2020 | Jan 2017 |
Omega Facebook Pixel, Meta Ads edges out Littledata ‑ The Data Layer on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Omega Facebook Pixel, Meta Ads at Free plan available, Littledata ‑ The Data Layer at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Omega Facebook Pixel, Meta Ads has the larger user base (997 reviews vs 141), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Littledata ‑ The Data Layer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Omega Facebook Pixel, Meta Ads; mid-market and enterprise merchants with specific feature requirements should evaluate both — Littledata ‑ The Data Layer's 141-review base may include the workflow context that matches your specific use case better than Omega Facebook Pixel, Meta Ads's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omega Facebook Pixel, Meta Ads audit • Littledata ‑ The Data Layer audit
| Last updated | — | — |
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| Keyword | Omega Facebook Pixel, Meta Ads | Littledata ‑ The Data Layer |
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| roas | #16 | #24 |
| #49 | #174 | |
| subscriptions | #141 | #183 |
Not featured in any section recently.
Both Omega Facebook Pixel, Meta Ads and Littledata ‑ The Data Layer offer paid plans only. Omega Facebook Pixel, Meta Ads starts at Free plan available; Littledata ‑ The Data Layer starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Omega Facebook Pixel, Meta Ads has the higher average rating (4.9★ from 997 reviews) compared to Littledata ‑ The Data Layer (4.8★ from 141 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Omega Facebook Pixel, Meta Ads holds the higher average rating (4.9★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Omega Facebook Pixel, Meta Ads has the deeper published review base (997 vs 141), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Omega Facebook Pixel, Meta Ads typically suits early-stage and growth-mode teams based on its published review base (997 reviews). Littledata ‑ The Data Layer typically suits early-stage and growth-mode teams based on its published review base (141 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omega Facebook Pixel, Meta Ads and Littledata ‑ The Data Layer both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Littledata ‑ The Data Layer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
