Side-by-side comparison · 24 data points
Optimize ads with Meta Pixel, Facebook CAPI, Improve product data & integrate with Facebook channel
| Omega Facebook Pixel Meta Feed | LettrLabs ‑ Direct Mail | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
LettrLabs is a Direct Mail Marketing Platform focused on the power of personalized outreach.
| Metric | Omega Facebook Pixel Meta Feed | LettrLabs ‑ Direct Mail |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | ★ 856 | 1 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | ★ 5 | 3 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2020 | Nov 2024 |
LettrLabs ‑ Direct Mail edges out Omega Facebook Pixel Meta Feed on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Omega Facebook Pixel Meta Feed at Free plan available, LettrLabs ‑ Direct Mail at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Omega Facebook Pixel Meta Feed has the larger user base (856 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. LettrLabs ‑ Direct Mail's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to LettrLabs ‑ Direct Mail; mid-market and enterprise merchants with specific feature requirements should evaluate both — Omega Facebook Pixel Meta Feed's 856-review base may include the workflow context that matches your specific use case better than LettrLabs ‑ Direct Mail's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omega Facebook Pixel Meta Feed audit • LettrLabs ‑ Direct Mail audit
| Keyword | Omega Facebook Pixel Meta Feed | LettrLabs ‑ Direct Mail |
|---|---|---|
| pixel | #2 | Not ranked |
| meta pixel | #2 | Not ranked |
| facebook pixel | #3 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Omega Facebook Pixel Meta Feed and LettrLabs ‑ Direct Mail offer paid plans only. Omega Facebook Pixel Meta Feed starts at Free plan available; LettrLabs ‑ Direct Mail starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
LettrLabs ‑ Direct Mail has the higher average rating (5.0★ from 1 reviews) compared to Omega Facebook Pixel Meta Feed (4.8★ from 856 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Omega Facebook Pixel Meta Feed fits better if you prioritize broader integrations; LettrLabs ‑ Direct Mail is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Omega Facebook Pixel Meta Feed has more onboarding documentation maturity (856 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Omega Facebook Pixel Meta Feed typically suits early-stage and growth-mode stores based on its review-base composition (856 reviews). LettrLabs ‑ Direct Mail aligns more with early-stage and growth-mode stores (1 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omega Facebook Pixel Meta Feed and LettrLabs ‑ Direct Mail both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from LettrLabs ‑ Direct Mail" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
