Generated from LettrLabs ‑ Direct Mail's audit data
LettrLabs ‑ Direct Mail scores 79/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: title optimization at 88/100 and description & content at 88/100 carry the headline — both above the 79/100 overall. Watch-items: languages (50/100) and technical & support (71/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for LettrLabs ‑ Direct Mail on Shopify. It scored 79/100 (grade B) on today's snapshot. Top strength: Categories & Discoverability at 88/100. Biggest gap: Languages at 50/100. We re-audit every 24 hours from the canonical Shopify listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: July 8, 2026
LettrLabs ‑ Direct Mail's overall score of 79/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Title Optimization (88/100, +9 vs overall); the weakest is Languages (50/100), 29 points below the overall — a meaningful but not dominant gap. Top three by score: Title Optimization (88), Description & Content (88), Categories & Discoverability (88).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
LettrLabs ‑ Direct Mail scored 79/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 88/100, Description & Content 88/100, Visual Assets 75/100, Categories & Discoverability 88/100, Technical & Support 71/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
LettrLabs ‑ Direct Mail's strongest audit area is Title Optimization, scored at 88/100. Of the 4 checks AppRanks runs in this category, 3 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before LettrLabs ‑ Direct Mail loses its current edge in this category.
The weakest area in LettrLabs ‑ Direct Mail's audit is Languages, scored at 50/100. The failing checks are language count, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.