Side-by-side comparison · 24 data points
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
| CWILL Popup | Rootways Wishlist | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
A seamless Wishlist solution to improve customer retention and turn Wishlist into purchases.
| Metric | CWILL Popup Email Marketing | Rootways Wishlist |
|---|---|---|
| Rating | 4.9 ★ | — |
| Total reviews | 7.1k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | — | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 5 | — |
| Review velocity (30d) | 74 new | — |
| Languages | 23 supported | 1 supported |
| Listed since | Oct 2022 | Jul 2025 |
Based on the data on this page, CWILL Popup Email Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs Rootways Wishlist's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: CWILL Popup Email Marketing at Free, Rootways Wishlist at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. CWILL Popup Email Marketing has the larger user base (7,074 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Rootways Wishlist's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to CWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Rootways Wishlist's 0-review base may include the workflow context that matches your specific use case better than CWILL Popup Email Marketing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: CWILL Popup Email Marketing audit • Rootways Wishlist audit
| Listed |
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| Last updated | — | — |
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| Keyword | CWILL Popup | Rootways Wishlist |
|---|---|---|
| pop up | #2 | Not ranked |
| popup | #2 | Not ranked |
| popups | #2 | Not ranked |
Not featured in any section recently.
No tracked changes.
| Signal | CWILL Popup | Rootways Wishlist |
|---|---|---|
| Average rating | 4.9 ★ (7.1k) | 0.0 ★ (0) |
| Rating distribution | 595% 43% 31% 20% 11% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +22 | — |
| Reviews · last 30 days | +74 | — |
| Reviews · last 90 days | +250 | — |
Both CWILL Popup Email Marketing and Rootways Wishlist offer paid plans only. CWILL Popup Email Marketing starts at Free; Rootways Wishlist starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. CWILL Popup Email Marketing fits better if you prioritize rating consistency; Rootways Wishlist is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. CWILL Popup Email Marketing has more onboarding documentation maturity (7,074 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
CWILL Popup Email Marketing typically suits established stores with steady traffic based on its review-base composition (7,074 reviews). Rootways Wishlist aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. CWILL Popup Email Marketing and Rootways Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Rootways Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
Great support. Thank you Ria!
Support very professional and fast , App is simple and Effecient
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