SendWILL Popup vs EM Form Builder

SendWILL Popup Email Marketing edges out EM Form Builder on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing entry tiers: SendWILL Popup Email Marketing at Free plan available, EM Form Builder at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

SendWILL Popup Email Marketing has the larger user base (7,754 reviews vs 39), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. EM Form Builder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to SendWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — EM Form Builder's 39-review base may include the workflow context that matches your specific use case better than SendWILL Popup Email Marketing's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is SendWILL Popup Email Marketing or EM Form Builder cheaper?

Both SendWILL Popup Email Marketing and EM Form Builder offer paid plans only. SendWILL Popup Email Marketing starts at Free plan available; EM Form Builder starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, SendWILL Popup Email Marketing or EM Form Builder?

SendWILL Popup Email Marketing has the higher average rating (4.9★ from 7,754 reviews) compared to EM Form Builder (4.7★ from 39 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose SendWILL Popup Email Marketing or EM Form Builder?

SendWILL Popup Email Marketing holds the higher average rating (4.9★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, SendWILL Popup Email Marketing or EM Form Builder?

Both apps are one-click installs from the Shopify App Store. SendWILL Popup Email Marketing has the deeper published review base (7,754 vs 39), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

SendWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,754 reviews). EM Form Builder typically suits early-stage and growth-mode teams based on its published review base (39 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.