Side-by-side comparison · 24 data points
Easily create your custom product options, variants options, swatches & more for increased sales.
| Eazy Product Options & Variant | CWILL Popup | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
| Metric | Eazy Product Options & Variant | CWILL Popup Email Marketing |
|---|---|---|
| Rating | 4.9 ★ | 4.9 ★ |
| Total reviews | 140 | ★ 7.1k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | — |
| Listed features | 5 | 5 |
| Featured placements | — | 5 |
| Review velocity (30d) | — | 74 new |
| Languages | 20 supported | 23 supported |
| Listed since | Mar 2023 | Oct 2022 |
Eazy Product Options & Variant and CWILL Popup Email Marketing are evenly matched on rating (4.9★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Eazy Product Options & Variant at Free plan available, CWILL Popup Email Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. CWILL Popup Email Marketing has the larger user base (7,074 reviews vs 140), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Eazy Product Options & Variant's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Eazy Product Options & Variant audit • CWILL Popup Email Marketing audit
| Listed |
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| Last updated | — | — |
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| Keyword | Eazy Product Options & Variant | CWILL Popup |
|---|---|---|
| pop up | Not ranked | #2 |
| popup | Not ranked | #2 |
| popups | Not ranked | #2 |
| custom product | #15 | Not ranked |
| product customization | #15 | Not ranked |
Not featured in any section recently.
| Signal | Eazy Product Options & Variant | CWILL Popup |
|---|---|---|
| Average rating | 4.9 ★ (140) | 4.9 ★ (7.1k) |
| Rating distribution | 5— 4— 3— 2— 1— | 595% 43% 31% 20% 11% |
| Reviews · last 7 days | — | +22 |
| Reviews · last 30 days | — | +74 |
| Reviews · last 90 days | — | +250 |
No reviews yet.
Both Eazy Product Options & Variant and CWILL Popup Email Marketing offer paid plans only. Eazy Product Options & Variant starts at Free plan available; CWILL Popup Email Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Eazy Product Options & Variant (4.9★, 140 reviews) and CWILL Popup Email Marketing (4.9★, 7,074 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Eazy Product Options & Variant fits better if you prioritize broader integrations; CWILL Popup Email Marketing is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. CWILL Popup Email Marketing has more onboarding documentation maturity (7,074 reviews vs 140), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Great support. Thank you Ria!
Support very professional and fast , App is simple and Effecient
Eazy Product Options & Variant typically suits early-stage and growth-mode stores based on its review-base composition (140 reviews). CWILL Popup Email Marketing aligns more with established stores with steady traffic (7,074 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Eazy Product Options & Variant and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Eazy Product Options & Variant" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
