Blueprint Product Configurator vs Easify Custom Product Options
Side-by-side comparison · 24 data points
Blueprint Product Configurator
Sell customisable products in-store and online - without the configuration headache
ShopifyFree plan available
Easify Custom Product Options
Custom Product Options and Customizer, Variants with Text, File Upload, Product Personalizer, Addons
Built for ShopifyShopifyFree plan available
At a glance
| Metric | Easify Custom Product Options | Blueprint Product Configurator |
|---|---|---|
| Rating | 4.9 ★ | — |
| Total reviews | 2.6k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 13 supported | 1 supported |
| Listed since | Apr 2023 | Mar 2026 |
AppRanks verdict
Generated from live data on this pageBased on the data on this page, Easify Custom Product Options is the stronger choice for most Shopify App Store merchants — 4.9★ vs Blueprint Product Configurator's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Easify Custom Product Options at Free plan available, Blueprint Product Configurator at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Easify Custom Product Options has the larger user base (2,621 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Blueprint Product Configurator's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Easify Custom Product Options; mid-market and enterprise merchants with specific feature requirements should evaluate both — Blueprint Product Configurator's 0-review base may include the workflow context that matches your specific use case better than Easify Custom Product Options's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Easify Custom Product Options audit • Blueprint Product Configurator audit
1. Listing metadata
Field-level data| Easify Custom Product Options | Blueprint Product Configurator | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
2. Pricing & plans
Listed prices · monthly · USDTier
Easify Custom Product Options
Blueprint Product Configurator
Free
Free
—
- 24/7 Human Live Chat, not bots
- 15 Option Types, 100+ Option Templates
- Unlimited Option Sets, Products, Orders
- Conditional Logic for Easify options
- Flexible Option Style Customization
- Option Performance Tracking
- Options in Orders/ Packing slips/ Emails
- No Watermark
Free
—
- 25 custom product orders per month
- Single custom product template
- Limited options & steps
- 8am to 8pm GMT live chat & phone support
Paid #1
Pro
9.99
- [ Same price for ALL Shopify plans ]
- 28 Basic & Advanced Option Types
- Pricing (formula, character, one time)
- Multi-file Upload (10 files, 10MB each)
- Conditional Logic with Shopify Variants
- Quantity Selector per Option Value
- Date Picker (blocked dates, lead time)
- In-cart Option Editing
Core
24.99
- 250 custom product orders per month
- 5 custom product templates
- Unlimited options & steps
Paid #2
Premium
19.99
- [ Same price for ALL Shopify plans ]
- Product Personalizer - Live Preview
- Fomo Badge & Description per Choice
- Extra File Upload (20 files, 100MB each)
- Handy Editor for Image Uploads
- Image/ Color Swatch Sliders
- Cutoff Time for Date Picker
- Order Exporting with Easify options
Premier
49.99
- 500 custom product orders per month
- 50 custom product templates
- Unlimited options & steps
Paid #3
Enterprise
99.99
- [ Same price for ALL Shopify plans ]
- Done-with-you Onboarding, fast start
- Custom tweaks on request
- More & larger file uploads
- Custom Integrations, supported
- Your Feature requests, moved to top
- Try New features before others
- VIP Priority Support with Phone Calls
Ultimate
119.99
- 2000 custom product orders per month
- 50 custom product templates
- Unlimited options & steps
3. Features
As listed by each developerEasify Custom Product Options
- Text Box/ Custom Field, Image/ Color Swatch, Checkbox, Radio Button, Dropdown
- File Upload, Image Upload, Dimensions (Custom size), Date Time/Color/Font Picker
- Price & Product Add-ons: Link custom options to specific products for upselling
- Product Customization: Customize items with a powerful live preview personalizer
- Conditional Logic: Show product options based on selections or Shopify variants
Blueprint Product Configurator
- Configure custom product options directly within Shopify POS
- Build reusable templates and assign them to products or collections
- Add unlimited text fields, swatches, dropdowns, checkboxes and more
- Bundle customisation choices & charges into a single line item at checkout
- Built for speed with a performance-first architecture
4. Categories & rankings
Shared categories on the same row · in-category position inlineEasify Custom Product Options
Blueprint Product Configurator
5. Category features
Marketplace-curated features per categoryProduct variants15 shared · 33 total
Easify Custom Product Options
- Checkboxes
- Custom text
- Dropdowns
- Gift wrap
- Multi-select
- Numbers
- Radio buttons
- Swatches
- Variants display
- Add-ons
- Custom pricing
- Dynamic pricing
- Premium upcharges
- Tiered pricing
- Variant upcharges
- Conditional logic
- Custom CSS
- Custom HTML
- Dates
- Dimensions
- File upload
- Fonts
- Import and export
- Preview
- Size charts
- Translation
- Bulk pricing
- Conditional pricing
- Auto-updates
- Hide out-of-stock
- —Setup charges
- —Manual updates
- —Stock availability
Blueprint Product Configurator
- Checkboxes
- Custom text
- Dropdowns
- Gift wrap
- Multi-select
- Numbers
- Radio buttons
- Swatches
- Variants display
- Add-ons
- Custom pricing
- Dynamic pricing
- Premium upcharges
- Tiered pricing
- Variant upcharges
- —Conditional logic
- —Custom CSS
- —Custom HTML
- —Dates
- —Dimensions
- —File upload
- —Fonts
- —Import and export
- —Preview
- —Size charts
- —Translation
- —Bulk pricing
- —Conditional pricing
- —Auto-updates
- —Hide out-of-stock
- Setup charges
- Manual updates
- Stock availability
Retail0 shared · 4 total
Easify Custom Product Options
- —Price adjustments
- —Inventory levels
- —Multi-location
- —Real-time sync
Blueprint Product Configurator
- Price adjustments
- Inventory levels
- Multi-location
- Real-time sync
5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Easify Custom Product Options | Blueprint Product Configurator |
|---|---|---|
| conditional logic | #3 | Not ranked |
| customer support tool | #7 | Not ranked |
| customer service ai | #8 | Not ranked |
6. Featured placements & badges
Editorial visibilityEasify Custom Product Options2 all-time · 2 recent
- category · Product variantsMay 19, 2026
- category · Recommended product selling appsMay 18, 2026
Blueprint Product Configurator0 all-time · 0 recent
Not featured in any section recently.
7. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsEasify Custom Product Options · 2 changes
- May 11descriptionListing copy updated
- Apr 12descriptionListing copy updated
Blueprint Product Configurator · 1 changes
- May 2descriptionListing copy updated
9. App details
Long-form description · keyword frequencyEasify Custom Product Options
Others create, Easify makes product options sell. Add price & product add-ons, custom fields, infinite options for jewelry engraving, printed or embroidery items, gift messages, gift options, custom sizes. Want product personalization on product page? Our Product Personalizer with Live Preview shows file upload, image upload, text field real time & boost customized product sales. Whether you need simple product variant options or advanced product personalisation, product customizer, we deliver.
Top keywords
- product9×13.24%
- options4×5.88%
- custom2×2.94%
- gift2×2.94%
- upload2×2.94%
Blueprint Product Configurator
Blueprint lets merchants build product options once and use them everywhere. The same templates and customisation choices, all working natively across your Shopify storefront and POS. Retail teams can easily configure products - adding text fields, swatches, dropdowns and checkboxes - while shoppers can choose exactly what they want, with customisation options bundled into a single line item for a simpler checkout.
Top keywords
- customisation2×3.23%
- options2×3.23%
Frequently asked
Common questions about this comparisonIs Easify Custom Product Options or Blueprint Product Configurator cheaper?
Both Easify Custom Product Options and Blueprint Product Configurator offer paid plans only. Easify Custom Product Options starts at Free plan available; Blueprint Product Configurator starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Should I choose Easify Custom Product Options or Blueprint Product Configurator?
It depends on what you're optimizing for. Easify Custom Product Options fits better if you prioritize rating consistency; Blueprint Product Configurator is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Which is faster to set up, Easify Custom Product Options or Blueprint Product Configurator?
Both apps are one-click installs from the Shopify App Store marketplace. Easify Custom Product Options has more onboarding documentation maturity (2,621 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Which works better for small vs large Shopify App Store stores?
Easify Custom Product Options typically suits early-stage and growth-mode stores based on its review-base composition (2,621 reviews). Blueprint Product Configurator aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Can I migrate data between Easify Custom Product Options and Blueprint Product Configurator?
Migration support varies by app and category. Easify Custom Product Options and Blueprint Product Configurator both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Blueprint Product Configurator" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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