Side-by-side comparison · 24 data points
Dotdigital is an all-in-one marketing, personalization and loyalty platform
| Dotdigital Marketing | Klaviyo | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | Dotdigital Marketing | Klaviyo: Email Marketing & SMS |
|---|---|---|
| Rating | 4.5 ★ | ★ 4.7 ★ |
| Total reviews | 21 | ★ 3.3k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Review velocity (30d) | — | 105 new |
| Languages | 13 supported | 10 supported |
| Listed since | Feb 2020 | Sep 2012 |
Klaviyo: Email Marketing & SMS edges out Dotdigital Marketing on rating (4.7★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Dotdigital Marketing at Free to install, Klaviyo: Email Marketing & SMS at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Klaviyo: Email Marketing & SMS has the larger user base (3,291 reviews vs 21), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Dotdigital Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Klaviyo: Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — Dotdigital Marketing's 21-review base may include the workflow context that matches your specific use case better than Klaviyo: Email Marketing & SMS's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Dotdigital Marketing audit • Klaviyo: Email Marketing & SMS audit
| Listed |
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| Last updated | — | — |
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| Keyword | Dotdigital Marketing | Klaviyo |
|---|---|---|
| data from | #19 | #2 |
| ai agent | #12215 | #29 |
| #19813 | #2 | |
| subscriptions | #240 | #92 |
Not featured in any section recently.
| Signal | Dotdigital Marketing | Klaviyo |
|---|---|---|
| Average rating | 4.5 ★ (21) | 4.7 ★ (3.3k) |
| Rating distribution | 5— 4— 3— 2— 1— | 592% 42% 30% 21% 16% |
| Reviews · last 7 days | — | +27 |
| Reviews · last 30 days | — | +105 |
| Reviews · last 90 days | — | +345 |
No reviews yet.
Both Dotdigital Marketing and Klaviyo: Email Marketing & SMS offer paid plans only. Dotdigital Marketing starts at Free to install; Klaviyo: Email Marketing & SMS starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Klaviyo: Email Marketing & SMS has the higher average rating (4.7★ from 3,291 reviews) compared to Dotdigital Marketing (4.5★ from 21 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Klaviyo: Email Marketing & SMS holds the higher average rating (4.7★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Klaviyo: Email Marketing & SMS has the deeper published review base (3,291 vs 21), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Dotdigital Marketing typically suits early-stage and growth-mode teams based on its published review base (21 reviews). Klaviyo: Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,291 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
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Migration support varies by app and category. Dotdigital Marketing and Klaviyo: Email Marketing & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Dotdigital Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
