Side-by-side comparison · 24 data points
Bread Pay offers an easy and convenient way to buy the things you want now and pay over time
| Bread Pay Messaging | CWILL Popup | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.
| Metric | Bread Pay Messaging | CWILL Popup Email Marketing |
|---|---|---|
| Rating | 4.3 ★ | ★ 4.9 ★ |
| Total reviews | 3 | ★ 7.8k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | — | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 5 |
| Review velocity (30d) | — | 67 new |
| Languages | 1 supported | 23 supported |
| Listed since | Jun 2022 | Oct 2022 |
Based on the data on this page, CWILL Popup Email Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs Bread Pay Messaging's 4.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Bread Pay Messaging at Free to install, CWILL Popup Email Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
CWILL Popup Email Marketing has the larger user base (7,756 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Bread Pay Messaging's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to CWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Bread Pay Messaging's 3-review base may include the workflow context that matches your specific use case better than CWILL Popup Email Marketing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Bread Pay Messaging audit • CWILL Popup Email Marketing audit
| Listed |
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| Last updated | — | — |
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| Keyword | Bread Pay Messaging | CWILL Popup |
|---|---|---|
| direct email marketing automation | Not ranked | #2 |
| exit popups for email collection | Not ranked | #2 |
| email marketing | Not ranked | #3 |
| on-site messaging | #11 | Not ranked |
| buy now pay later messaging | #20 | Not ranked |
Not featured in any section recently.
| Signal | Bread Pay Messaging | CWILL Popup |
|---|---|---|
| Average rating | 4.3 ★ (3) | 4.9 ★ (7.8k) |
| Rating distribution | 5— 4— 3— 2— 1— | 594% 43% 30% 20% 11% |
| Reviews · last 7 days | — | +4 |
| Reviews · last 30 days | — | +67 |
| Reviews · last 90 days | — | +223 |
No reviews yet.
Both Bread Pay Messaging and CWILL Popup Email Marketing offer paid plans only. Bread Pay Messaging starts at Free to install; CWILL Popup Email Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
CWILL Popup Email Marketing has the higher average rating (4.9★ from 7,756 reviews) compared to Bread Pay Messaging (4.3★ from 3 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
CWILL Popup Email Marketing holds the higher average rating (4.9★ vs 4.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. CWILL Popup Email Marketing has the deeper published review base (7,756 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Bread Pay Messaging typically suits early-stage and growth-mode teams based on its published review base (3 reviews). CWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,756 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
great service! LOVE IT!
Ria is really helpful and supportive. She has helped me a lot. Thank you so much, Ria!
Ria is very helpful!
Migration support varies by app and category. Bread Pay Messaging and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Bread Pay Messaging" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
