Side-by-side comparison · 24 data points
Drives repeat purchases with an embedded loyalty system: points, rewards, VIP tiers, referrals & POS
| BLOY Loyalty Points & Rewards | Marsello | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | BLOY Loyalty Points & Rewards | Marsello: Loyalty, Email, SMS |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.4 ★ |
| Total reviews | ★ 836 | 161 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 1 supported |
| Listed since | — | May 2017 |
Based on the data on this page, BLOY Loyalty Points & Rewards is the stronger choice for most Shopify App Store merchants — 5.0★ vs Marsello: Loyalty, Email, SMS's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: BLOY Loyalty Points & Rewards at Free plan available, Marsello: Loyalty, Email, SMS at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
BLOY Loyalty Points & Rewards has the larger user base (836 reviews vs 161), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Marsello: Loyalty, Email, SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to BLOY Loyalty Points & Rewards; mid-market and enterprise merchants with specific feature requirements should evaluate both — Marsello: Loyalty, Email, SMS's 161-review base may include the workflow context that matches your specific use case better than BLOY Loyalty Points & Rewards's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BLOY Loyalty Points & Rewards audit • Marsello: Loyalty, Email, SMS audit
| Last updated | — | — |
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| Keyword | BLOY Loyalty Points & Rewards | Marsello |
|---|---|---|
| rewards program | #4 | Not ranked |
| loyalty and | #5 | Not ranked |
| loyalty and rewards | #6 | Not ranked |
| marketing sms | Not ranked | #24 |
| email sms | Not ranked | #24 |
Both BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS offer paid plans only. BLOY Loyalty Points & Rewards starts at Free plan available; Marsello: Loyalty, Email, SMS starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
BLOY Loyalty Points & Rewards has the higher average rating (5.0★ from 836 reviews) compared to Marsello: Loyalty, Email, SMS (4.4★ from 161 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
BLOY Loyalty Points & Rewards holds the higher average rating (5.0★ vs 4.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BLOY Loyalty Points & Rewards has the deeper published review base (836 vs 161), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BLOY Loyalty Points & Rewards typically suits early-stage and growth-mode teams based on its published review base (836 reviews). Marsello: Loyalty, Email, SMS typically suits early-stage and growth-mode teams based on its published review base (161 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Marsello: Loyalty, Email, SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
