AppLovin vs Facebook & Instagram

Based on the data on this page, Facebook & Instagram is the stronger choice for most Shopify App Store merchants — 3.8★ vs AppLovin's 3.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: AppLovin at Free to install, Facebook & Instagram at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Facebook & Instagram has the larger user base (5,630 reviews vs 18), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AppLovin's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Facebook & Instagram; mid-market and enterprise merchants with specific feature requirements should evaluate both — AppLovin's 18-review base may include the workflow context that matches your specific use case better than Facebook & Instagram's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is AppLovin or Facebook & Instagram cheaper?

Both AppLovin and Facebook & Instagram offer paid plans only. AppLovin starts at Free to install; Facebook & Instagram starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, AppLovin or Facebook & Instagram?

Facebook & Instagram has the higher average rating (3.8★ from 5,630 reviews) compared to AppLovin (3.0★ from 18 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose AppLovin or Facebook & Instagram?

Facebook & Instagram holds the higher average rating (3.8★ vs 3.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, AppLovin or Facebook & Instagram?

Both apps are one-click installs from the Shopify App Store. Facebook & Instagram has the deeper published review base (5,630 vs 18), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

AppLovin typically suits early-stage and growth-mode teams based on its published review base (18 reviews). Facebook & Instagram typically suits established teams with steady usage based on its published review base (5,630 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between AppLovin and Facebook & Instagram?

Migration support varies by app and category. AppLovin and Facebook & Instagram both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AppLovin" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.