Side-by-side comparison · 24 data points
Connect your store to Google and YouTube to help turn more shoppers into customers
| Avantify Facebook Pixel & CAPI | Google & YouTube | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Recover Lost Meta & TikTok Conversions with Server-side Tracking
| Metric | Avantify Facebook Pixel & CAPI | Google & YouTube |
|---|---|---|
| Rating | ★ 4.7 ★ | 4.5 ★ |
| Total reviews | 40 | ★ 4.9k |
| Free plan | — | ★ Yes |
| Pricing | From $5.99/month | ★ Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Review velocity (30d) | — | 111 new |
| Languages | 3 supported | 21 supported |
| Listed since | Jan 2024 | Nov 2017 |
Avantify Facebook Pixel & CAPI edges out Google & YouTube on rating (4.7★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. On pricing, Google & YouTube offers a free tier (Free to install) while Avantify Facebook Pixel & CAPI starts at From $5.99/month. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Google & YouTube has the larger user base (4,872 reviews vs 40), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Avantify Facebook Pixel & CAPI's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Avantify Facebook Pixel & CAPI; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 4,872-review base may include the workflow context that matches your specific use case better than Avantify Facebook Pixel & CAPI's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Avantify Facebook Pixel & CAPI audit • Google & YouTube audit
| Listed |
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| Last updated | — | — |
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| Keyword | Avantify Facebook Pixel & CAPI | Google & YouTube |
|---|---|---|
| google shopping | Not ranked | #1 |
| cost | Not ranked | #1 |
| pixel tiktok pixel | #5 | Not ranked |
| google ads | Not ranked | #5 |
| facebook pixel tiktok | #6 | Not ranked |
Not featured in any section recently.
| Signal | Avantify Facebook Pixel & CAPI | Google & YouTube |
|---|---|---|
| Average rating | 4.7 ★ (40) | 4.5 ★ (4.9k) |
| Rating distribution | 5— 4— 3— 2— 1— | 582% 49% 33% 21% 16% |
| Reviews · last 7 days | — | +24 |
| Reviews · last 30 days | — | +111 |
| Reviews · last 90 days | — | +387 |
No reviews yet.
Google & YouTube is the cheaper option — it offers a free plan (Free to install). Avantify Facebook Pixel & CAPI starts at From $5.99/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
Avantify Facebook Pixel & CAPI has the higher average rating (4.7★ from 40 reviews) compared to Google & YouTube (4.5★ from 4,872 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Avantify Facebook Pixel & CAPI fits better if you prioritize rating consistency; Google & YouTube is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google & YouTube has more onboarding documentation maturity (4,872 reviews vs 40), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Avantify Facebook Pixel & CAPI typically suits early-stage and growth-mode stores based on its review-base composition (40 reviews). Google & YouTube aligns more with early-stage and growth-mode stores (4,872 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Muchos desconocemos que Google tiene una aplicación, llamada Google Merchant Center, que presta un gran servicio publicitario, de forma gratuita y eficaz, para mostrar nuestros productos, y a la cuál debemos acceder por su gran cobertura, lo cuál nos permite conseguir clientes y expandir nuestros negocios. Muchas graci
Migration support varies by app and category. Avantify Facebook Pixel & CAPI and Google & YouTube both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Avantify Facebook Pixel & CAPI" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
