Side-by-side comparison · 24 data points
Recover Lost Meta & TikTok Conversions with Server-side Tracking
| AF TikTok Pixel Facebook Pixel | Google & YouTube | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Connect your store to Google and YouTube to help turn more shoppers into customers
| Metric | AF TikTok Pixel Facebook Pixel | Google & YouTube |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.5 ★ |
| Total reviews | 41 | ★ 5.4k |
| Free plan | — | ★ Yes |
| Pricing | $4.99/month | ★ Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Review velocity (30d) | — | 167 new |
| Languages | 3 supported | 21 supported |
| Listed since | Jan 2024 | Nov 2017 |
Based on the data on this page, AF TikTok Pixel Facebook Pixel is the stronger choice for most Shopify App Store merchants — 4.9★ vs Google & YouTube's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Google & YouTube offers a free tier (Free to install) while AF TikTok Pixel Facebook Pixel starts at $4.99/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Google & YouTube has the larger user base (5,419 reviews vs 41), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AF TikTok Pixel Facebook Pixel's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to AF TikTok Pixel Facebook Pixel; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 5,419-review base may include the workflow context that matches your specific use case better than AF TikTok Pixel Facebook Pixel's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AF TikTok Pixel Facebook Pixel audit • Google & YouTube audit
| Listed |
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| Last updated | — | — |
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| Keyword | AF TikTok Pixel Facebook Pixel | Google & YouTube |
|---|---|---|
| your product | Not ranked | #1 |
| your products | Not ranked | #1 |
| google ads | Not ranked | #3 |
| pixel tiktok | #10 | Not ranked |
| tiktok pixel | #15 | Not ranked |
Not featured in any section recently.
No tracked changes.
| Signal | AF TikTok Pixel Facebook Pixel | Google & YouTube |
|---|---|---|
| Average rating | 4.9 ★ (41) | 4.5 ★ (5.4k) |
| Rating distribution | 5— 4— 3— 2— 1— | 582% 410% 32% 21% 16% |
| Reviews · last 7 days | — | +32 |
| Reviews · last 30 days | — | +167 |
| Reviews · last 90 days | — | +480 |
No reviews yet.
Google & YouTube is the cheaper option — it offers a free plan (Free to install). AF TikTok Pixel Facebook Pixel starts at $4.99/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
AF TikTok Pixel Facebook Pixel has the higher average rating (4.9★ from 41 reviews) compared to Google & YouTube (4.5★ from 5,419 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
AF TikTok Pixel Facebook Pixel holds the higher average rating (4.9★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Google & YouTube has the deeper published review base (5,419 vs 41), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AF TikTok Pixel Facebook Pixel typically suits early-stage and growth-mode teams based on its published review base (41 reviews). Google & YouTube typically suits established teams with steady usage based on its published review base (5,419 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
take your time when starting and follow the instruction by the letter
Easy to set up and integrates really well with Shopify. Connecting Merchant Center and Google Analytics was straightforward, and having everything work through one app makes managing an online store much easier. Very useful for a small business looking to understand its traffic and grow sales.
Migration support varies by app and category. AF TikTok Pixel Facebook Pixel and Google & YouTube both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AF TikTok Pixel Facebook Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
